The global high strength premixes market is valued at $36.2 billion in 2023 and is expected to exceed $53.5 billion in sales revenue by the end of 2033. Worldwide sales of high strength premixes are expected to grow at a 4% CAGR over the next ten years.
Health consciousness among the general public has expanded significantly in recent years, resulting in increased consumption of low-alcohol beverages, which is expected to drive high strength premix demand over the projection period. The increasing availability of spirit-infused beers, fruit-flavored beers, cocktail cans, and RTD (ready-to-drink) low-alcohol content beverages is also a key element favoring future market development.
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Competitive Landscape:
Key high strength premix manufacturers are focusing on the launch of new products to increase their sales potential and drive revenue generation capacity.
In October 2022, Moon Dog Brewing a Melbourne-based beverage provider announced the launch of its new ready-to-drink premix range by the name of Razzler. The new beverages are low in calories, sugar, and carbs and come in a variety of fruity flavors
In April 2022, Bacardi, one of the world’s largest family-owned spirits companies announced the launch of its new at-home premixed cocktail range named Tails Cocktails. The new range of cocktails is available in supermarkets and liquor stores in the UK, Germany, Netherlands, Ireland, Australia, Belgium, and Austria.
Key Players:
- Suntory Holdings Ltd.
- Castel Groupe
- Shanghai Bacchus
- Anheuser-Busch InBev NV
- Mark Anthony Brands Ltd.
- Halewood International Ltd.
- Brown-Forman Corp
- Asahi Group Holdings Ltd.
- Pernod Ricard Groupe
- Takara Holdings Inc.
- Diageo Plc
- Oenon Holdings Inc.
- Kirin Holdings Co Ltd.
- Bacardi & Co Ltd.
- Liquor Co Ltd.
- Phusion Projects LLC
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Regional Analysis:
Due to the high availability of various types of high strength premixes and the high frequency of alcohol misuse, demand for high strength premixes is predicted to expand at a 5% CAGR in the United States over the forecast period. The government and other regulatory organizations are enacting new regulations to limit alcohol misuse, which is predicted to increase usage of high strength premixes in the country through 2033.
Other variables that could potentially promote high strength premix exports in the country throughout the projection period include rising demand for low-alcohol content beverages, high disposable income, greater awareness about the negative consequences of alcohol consumption, and changing consumer tastes.
Key Segments of Industry:
- By Product :
- Spirit-based RTD
- Wine-based RTD
- Malt-based RTD
- Others
- By Sales Channel :
- Specialty Stores
- Modern Trade
- Duty-free Stores
- Online Stores
- Other Sales Channels
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