Because of its numerous benefits, slippery elm has become a useful treatment for ailments such as a cough, sore throat, stomach ulcers, and others. The slippery elm industry has seen the introduction of new goods that are successfully equipped with the slippery elm due to its numerous benefits. Quantum Health, a manufacturer and provider of health and personal care products, introduced a new cough-relieving product, Cough Relief and TheraZinc lozenges, in 2017. Organic slippery elm powder is used in the two premium taste categories to provide cough alleviation.
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Aside from the traditional uses of slippery elm for human health and aid, the slippery elm market has also recognized the usage of slippery elm for animal digestive aid. Herbsmith’s new items for dogs and cats are seen utilizing the benefits of slippery elm. The herb’s digestive purpose is to strengthen and lubricate the protecting layers of the gut. These new items, distributed by Ello Pet Supply, are expected to assist slippery elm market participants in expanding the possibilities of the slippery elm herb.
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Slippery Elm Market: Key Players
Some of the key players in the slippery elm market are Nature’s Way Products, LLC, NOW Health Group, Inc., Nature’s Garden, Potter’s Herbals, Herbs Hands Healing Ltd, Integria Healthcare, Health & Herbs, Nature’s Sunshine Products, Inc., Biocare Medical, LLC., and Oregon’s Wild Harvest, besides others.
Slippery Elm Market: Segmentation
The slippery elm market is mainly segmented into a source, application, end user, and distribution channel.
On the basis of source, the slippery elm market is segmented into carbon-based and conventional sources. Slippery elm is used in the mixture of other compounds for various applications, especially in baby food and adult nutritional products. Hence, the value for conventional slippery elm is higher than its organic form.
On the basis of form, the slippery elm market is segmented into powder, capsule, and liquid form. Due to the large-scale application of the powdered bark of slippery elm in the therapeutic industry, volume share of the powdered slippery elm segment is higher than the liquid form segment.
On the basis of application, the slippery elm market is segmented into demulcent and protectant. Slippery elm is prepared as a poultice coat and protects irritated tissues such as the skin or duodenal membranes. Powdered bark is incorporated into lozenges to provide a demulcent action (soothing to mucous membranes) in the treatment of throat irritation.
On the basis of end user, the slippery elm market is segmented into households, pharmaceutical industry, and baby food nourishment. Among these end users, the pharmaceutical industry is expected to a gain higher value growth rate, which could be attributed to the valuable health benefits associated with slippery elm.
On the basis of distribution channel, the slippery elm market is segmented into direct and indirect. The indirect segment is further segmented into modern trade, specialty stores, medical stores, and e-Retailers. Due to the easy availability of products in modern and medical stores, these kinds of stores have a higher share in terms of volume and value sales. Due to increasing Internet penetration in the recent past, globally, distribution through e-Retailers is expected to surge the market.
Regional Outlook
The global slippery elm market has been segmented into seven key regions – North America, Latin America, Europe, CIS & Russia, Asia-Pacific excluding Japan, Japan, and the Middle East & Africa. Due to its easy availability in regions like Canada and central U.S., the value share of the North American market is expected to surge as compared to other regions. The highly established market for baby food nutrition and pharmaceutical industry in North America would help drive the demand for slippery elm in this region.
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