The worldwide wellness tourism industry is predicted to grow from a valuation of US$ 880 billion in 2023 to US$ 2.3 trillion by the end of 2033, at a CAGR of 10%.Travelers engage in secondary tourism activities when wellness is not the primary motivation for their trip. Secondary tourism mixes leisure or business travel with beneficial activities, spa treatments, and healing experiences.
Because of the rising need to maintain health through diverse psychological, spiritual, and physical activities, spa therapies and calming treatments are becoming more popular. Because of the increased demand for rejuvenating activities such as meditation and exercise, as well as revitalizing conventional therapies and health and wellness foods, the market is expected to grow rapidly.
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An increasing number of firms are providing perks to their employees such as paid time off and remuneration for various excursions they take, which is likely to encourage customers to spend money on wellness tourism. These factors are likely to have a beneficial impact on market expansion.
Competitive Landscape:
New technical improvements are the most popular trend in the wellness tourism industry. Major wellness tourism organizations are focusing on implementing innovative technology in order to maintain their market position. To attract more customers, leading corporations are expanding their geographic reach.
Market growth in the U.S. is attributed to favorable government policies & initiatives, a suitable climate, the presence of luxury & premium hotels, the increased focus on mental and physical wellness, and rapid economic expansion. People with higher levels of disposable money are increasingly interested in spa tourism, which also offers lucrative opportunities.
As an example:
Aman Spa opened Amanpuri, a wellness center in Thailand that also offers medical services, in 2019. The various development strategies employed by various market participants boost competitiveness and significantly contribute in the growth of the wellness tourism business.
The Atmantan Wellness Center will offer wellness tourism and launch Atmantan Naturals in April 2021. It is a new wellness technology platform that makes use of telehealth portal technologies. This wellness center cultivates natural herbal supplements with exceptional efficacy and offers disease-reversal therapy.
Key Players:
- Accor
- Allergan
- Galderma
- Canyon Ranch
- Pravassa
- Ipsen
- KPJ Healthcare
- Marriott
- Miraval Resort & Spa
- Omni Hotels Management
- Rancho La Puerta
- Shangri-La
- Starwood
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Regional Analysis:
Key Se The market in Germany is expected to grow due to increased demand for wellness services driven by an increase in the number of stress-related health issues. The ease of access to spa services and anti-aging treatments, as well as the prevalence of a big population that values exercise, are factors driving market revenue.
The Japanese market is expected to grow due to a shift in lifestyle toward healthy living and an increase in stress levels among people of all ages. The presence of foreign hotel and resort corporations, as well as the growing influence of the hospitality sector, aids market expansion. Furthermore, the rise of hotel chains with facilities including massages, spa services, herbal treatments, and rejuvenation programs is expected to have a positive impact.
Segments of Industry:
- By Tourism Type :
- Domestic Tourism
- International Tourism
- By Travel Purpose :
- Primary
- Secondary
- By Service :
- In-country Transport
- Lodging
- Food & Beverages
- Wellness Activities
- Shopping
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