The global general purpose wipes market is predicted to be worth USD 1.7 billion in 2022 and is expected to exceed USD 2.8 billion by 2032, expanding at a CAGR of 4.9% between 2022 and 2032.
The need for general purpose wipes is expected to rise in the future years, as these wipes are widely used for cleaning spills, drips, and leaks during liquid storage, transportation, and handling in industrial and mechanical settings. This is expected to boost market demand by 24% in the following predicted years.
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Furthermore, the need for wipes for a variety of applications in institutions and businesses is driving market expansion. The use of bio-based materials in the manufacture of general purpose wipes has simplified wipe disposal, creating profitable potential for market participants in the general purpose wipes market. This is expected to increase sales of general purpose wipes by roughly one-third between 2022 and 2032.
Competitive Landscape:
Wipes Used for General Maintenance Clean Ups to Aid Market Growth
General purpose wipes are gaining popularity as a result of the growing demand for portable all-liquid absorbents that are simple to use in day-to-day cleaning and maintenance operations, not only in institutions but also in a variety of industrial and manufacturing facilities.
The increasing use of general purpose wipes to clean goods in warehouses, factories, workshops, and schools, among other places, is driving up market demand for general purpose wipes. Thus, increased usage is expected to offer a gain of 176 BPS to the general purpose wipes market between 2022 and 2032.
Key Players:
- Johnson & Johnson
- Procter & Gamble (P&G)
- Kimberly-Clark
- Svenska Cellulosa Aktiebolaget (SCA)
- Unicharm
- Burt’s Bees
- Cotton Babies
- Farlin
- First Quality Enterprises
- Hengan
- Himalaya Wellness
- Pigeon
- Sebapharma
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Regional Analysis:
The European general purpose wipes market has the biggest market share of 25.9%. During the projection years, the area is expected to grow at a CAGR of 5.2%. The region’s greater market share and growth are due to the region’s consistent and appealing demand as a result of increased awareness about the benefits of implementing disinfection routines and simple cleaning in a variety of commercial and industrial facilities.
East Asia and South Asia & Oceania general purpose wipes markets provide 21.5% and 20.4% to the overall market share, respectively, and account for 41.9% of the total general purpose wipes market. During the projection years of 2022-2032, the South Asia & Oceania and East Asia general purpose wipes markets are expected to develop at a CAGR of 5.9% and 5.5%, respectively.
Key Segments of Industry:
- By Product Type
- Abrasive Surface Wipes
- Anti-Static Wipes
- Delicate Task Wipes
- Disposable wipes
- Lint-free Wipes
- Precision Wipes
- Surface Preparation Wipes
- By Material Type
- Cloth General Purpose Wipes
- Paper General Purpose Wipes
- Plastic General Purpose Wipes
- By Category Type
- Wet Wipes
- Dry Wipes
- By Distribution Channel
- Online Sales
- Offline Sales
- Modern Trade
- Drug Stores
- Convenience Stores
- Other Sales Channel
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