Biodegradability and recyclability elements have been found to alter the packaging sector, with millennials leading the way. This shift is also evident in manufacturers’ desire for raw materials with a lower environmental footprint. One of the packaging ideas gaining popularity is reusable food wrappers, and there is a significant demand-supply mismatch in this business.
Despite being widely used in the market for decades, the use of bee wax in the manufacturing of reusable food wrap has piqued the interest of customers. The use of bee wax in reusable food wraps has been found to be embraced by a number of small and medium-sized food packaging sector companies. Given the fragmentation of the food packaging sector, reusable food wraps are likely to outperform single-use food wraps.
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Since the introduction of bee wax in reusable food wraps, the percentage of people switching from conventional to reusable wraps has progressively increased. Due to customer uncertainty, the adoption of bee wax-based reusable food wrappers was modest during the early phase of product introduction. Nonetheless, after demonstrating their usefulness in food wrapping, bee wax-based reusable food wrappers have gained substantial customer demand.
New Market Leaders to Emerge in the Reusable Food Wrap Market
The market for reusable food wrap is currently extremely fragmented, but the existing position of the firms is projected to change throughout the forecast period. The bulk of bee wax-based reusable food wrap manufacture is done by small and medium-sized firms. Among the leading makers of bee wax-based reusable food wraps are BeeBae, Criss Elite, Savourio, ARCBLD, and Bee’s Wrap.
To meet rising demand, these reusable food wrap producers have been trying to optimize their supply chains and improve manufacturing capacity. The majority of silicone-based reusable food wrap producers are still in the early stages of development.
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Regional Analysis:
North America (U.S., Canada)
Latin America (Mexico, Brazil, Argentina, Chile, Peru, Rest of Latin America)
Europe (Germany, Italy, France, U.K, Spain, BENELUX, Nordics, Eastern Europe, Rest of Europe)
East Asia (Japan, China, South Korea)
South Asia (India, Thailand, Malaysia, Indonesia, Philippines, Rest of South Asia)
Oceania (Australia, New Zealand)
Middle East and Africa (GCC Countries, South Africa, Turkey, Iran, Israel, Rest of MEA)
Key Segments of Industry:
- By Material
- Bee wax
- Silicone
- By Product Shape
- Rectangle
- Square
- By Product Size
- 8*8 inches
- 13*14 inches
- 10*11 inches
- By Sales channel
- Online retail
- Supermarkets/hypermarkets
- Others
- By End use
- Household
- Horeca
- By Product form
- Standard
- Zip-lock
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