The worldwide surface cleaning products market is estimated at US$ 11.40 billion in 2023 and is expected to grow at a CAGR of 5.1% from 2023 to 2033 (forecast period).
Surface cleaning products are chemicals or compositions designed to clean a range of surfaces. They are intended to clean dirt, stains, dust, germs, and other pollutants from a variety of surfaces such as worktops, floors, appliances, walls, and glass. These products are frequently liquids, gels, or sprays that are immediately sprayed to the surface to be cleaned.
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Cleaning products are usually made up of a combination of active ingredients such as detergents, solvents, surfactants, disinfectants, and, in some circumstances, scents. These components work together to break down and remove dirt, oil, and grime from surfaces, leaving them clean and sterilized.
The COVID-19 epidemic raised global awareness of the significance of sanitation and hygiene. To minimize the spread of the virus, governments, health groups, and experts underlined the need of constantly cleaning and disinfecting surfaces. Because of the increased emphasis on hygiene, there has been a boom in demand for surface cleaning solutions.
Competitive Landscape:
To expand and strengthen their worldwide presence, key players in the surface cleaning products market are adopting strategies such as partnerships, acquisitions, investments, R&D efforts, and new discoveries.
Reckitt Benckiser relaunched itself as Reckitt in March 2021 as part of the company’s long-term growth strategy. The rebranding reflects the company’s mission of building a cleaner, healthier planet.
Unilever announced plans in September 2020 to phase out the use of fossil fuels in its cleaning products. The firm obtained sustainable and recyclable raw materials for its cleaning products.
Key Players:
- Dainihon Jochugiku
- Dabur
- Church & Dwight
- Bombril
- Unilever
- Whiteley Corporation
- Metrex Research, LLC
- CarrollCLEAN
- STERIS plc
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Regional Analysis:
According to Fact.MR, a market research and competitive intelligence company, demand for surface cleaning products via e-Commerce platforms is expected to grow at a CAGR of 6.3% between 2023 and 2033.Consumers benefit from e-Commerce platforms since they can shop for surface cleaning goods from the comfort of their own homes or while on the road. They may explore a vast range of items, compare prices, read reviews, and make purchases with just a few clicks. This reduces the need for in-person retail visits, saving time and effort.
Surface cleaning solutions from numerous brands and manufacturers are frequently available on e-commerce sites. Customers may select from a wide range of formulas, scents, package sizes, and ecologically friendly options.
Key Segments of Industry:
- By Product Type :
- Liquid
- Powder
- Wipes
- By Packaging Format :
- Bottles
- Pouches
- Sprays
- By Sales Channel :
- Modern Trade
- Groceries
- Conveniences Stores
- e-Commerce
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