Fact.MR, a provider of market research and competitive information, estimates that the global automotive wrap films market will reach US$ 54.10 billion by 2033 from its current value of US$ 7.11 billion in 2023.
Due to the growing commercial usage of fleet advertising and the acceptance of vehicle customization, the business is rapidly growing. These films give you the freedom to change the way the automobile looks without permanently altering the original paint and provide a more inexpensive alternative to conventional paint jobs.
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Market Pioneers
- Avery Dennison Corporation
- Arlon Graphics LLC
- Lucent Graphic Solutions
- Kay Premium Marking Films (KPMF)
- Fedrigoni S.P.A. (Ritrama S.p.A.)
- Vvivid Vinyl
- ORAFOL Europe GmbH
- Hexis S.A.S
- Guangzhou Carbins Film Co. LTD
- JMR Graphics
Market Developments
- Hexis S.A.S. purchased Stickittome Australia Pty Ltd., one of its distribution partners in March 2023. The company aims to improve its market position and grow its clientele in the Australian market as a result of this acquisition.
- In March 2021, Avery Dennison Corporation unveiled an exciting update with the launch of its enhanced Supreme Wrapping Film for vehicles. This upgraded film comes with an expanded color range, featuring twelve new captivating colors that are part of its Sleek Satin and Rugged Range collections. With this new offering, vehicle owners now have even more options to personalize and transform the appearance of their vehicles.
- During the Berlin FESPA Global Print Expo in July 2022, ORAFOL made an exciting announcement by showcasing their latest range of PVC-free films and laminates. These new products were developed as alternatives to the standard range, offering innovative and emerging solutions for the advertising and automotive industries.
Market Buoyancy Analysis
- Global demand for automotive wrap films is forecasted to increase at a robust CAGR of 22.5% over the next 10 years.
- Automotive cast films are highly sought after because of their remarkable conformability, toughness, and UV radiation resistance, making them a preferred choice for long-term outdoor applications.
- Developed economies such as the United States and Germany, are witnessing high adoption due to the growing spending power of the majority of individuals and strong automotive customization culture.
- The Asia Pacific region, particularly China and India, is emerging as a lucrative market for automotive wrap film manufacturers due to the growing automotive industry and rising mobile advertising campaigns.
“Growing consumer demand for unique and personalized vehicle designs is driving the sales of automotive wrap films”, says a Fact.MR analyst.
Industry Research
- By Product Type:
- Cast Films
- Calendered Films
- By Application:
- Light Duty Vehicles
- Medium Duty Vehicles
- Heavy Duty Vehicles
- By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments
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