New York, Global Retail Analytics Market report from Global Insight Services is the single authoritative source of intelligence on Retail Analytics market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
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Key Trends
There are four key trends in retail analytics technology:
1. The shift from on-premise to cloud-based solutions: Retailers are increasingly moving away from on-premise analytics solutions to cloud-based ones. This is because cloud-based solutions are more flexible and scalable, and they allow retailers to access data and insights from anywhere.
2. The rise of artificial intelligence (AI): AI is becoming increasingly important in retail analytics, as it can help retailers to make better decisions about pricing, promotions, and product assortment. AI can also be used to personalize the shopping experience for individual customers.
3. The growth of big data: Retailers are collecting more data than ever before, from a variety of sources. This data can be used to gain insights into customer behavior, optimize operations, and identify new opportunities.
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Market Segments
The Retail Analytics Market is segmented into component, deployment model, application, and region. Based on component, it is bifurcated into software and service. Based on deployment model, it is categorized into on-premise and cloud. On the basis of application, it is divided into supply chain management, merchandizing intelligence, customer analysis, data management, and others. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Retail Analytics Market report includes players such as IBM Corporation, HCL Technologies Limited, Oracle Corporation, SAS Institute Inc., Wipro Limited, SAP SE, Adobe Systems Incorporated, Fractal Analytics Inc., Manthan, and Tableau Software.
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