The global Brown Rice Market was valued at 8.7 billion in 2022 and it is anticipated to grow up to USD 12.5 billion by 2032, at a CAGR of 3.7% during the forecast period.
Brown rice is whole-grain rice whose inedible outer hull has been removed. White rice is also the same grain but has the bran layer, the hull, and cereal germ removed. Brown rice comprises carb-rice endosperm as-well-as fibrous bran that is good for your health. With copious fibre content with a lot of vitamins and minerals, brown rice also facilitates weight loss.
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Brown rice gets its color, flavor and texture from the bran layers that remain on the rice when it goes through the hulling process. It’s milled for less time than white rice, which is why it retains the bran layers and is known for being a healthy source of fiber and for its chewy texture and nut-like flavor.
Market Trends and Drivers
The brown rice industry is being pushed by rising demand for high-fiber foods that help treat several chronic conditions and enhance gut health. B1, B3, and B6 vitamins, phosphorus, manganese, and iron are all present in this product. Large producers have made investments in these rice products and are reaping the rewards of the rising demand for functional foods high in fiber.
Since fiber helps control blood sugar levels, research has shown that this particular rice type is linked to weight reduction. All retail outlets are now seeing an increase in the popularity of this method of quickening weight reduction. The consumption of organic thin brown rice has increased as a result of the trend toward organic food and the belief that such goods are safer.
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Market Segmentation
By Nature
- Conventional
- Organic
By Length
- Short Grain Brown Rice
- Medium Grain Brown Rice
- Long Grain Brown Rice
By Type
- Sweet Brown Rice
- Brown Basmati Rice
By Distribution Channel
- Supermarkets/Hypermarkets
- Grocery Stores
- Department Stores
- Online Retailers
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Major Players in the Global Brown Rice Market
Market players are focusing on strategic collaborations to enhance their product offerings. Some prominent participants in the global Brown Rice market include Amira Nature Foods Ltd (UAE), Daawat (India), Grain Millers, Inc. (US), Kohinoor Foods Ltd. (India), Lundberg Family Farms (US), Riviana Foods Inc. (US), SunFoods, LLC (Hinode) (US), T.K. Ricemill and Ash (Thailand), Taj Mahal Basmati Rice (India), and Tamaki Rice Corporation (Japan). among others.
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