The global market for deodorant wipes reached a valuation of around US$ 56 Mn in 2021 and is slated to accelerate at a CAGR of 2.1% to top US$ 71 Mn by 2032. Demand for wet wipes is high and is set to increase at a CAGR of 2% across the assessment period of 2022 to 2032.
The evolution of the personal care industry has led to an explosion of personal hygiene products such as deodorant wipes that mask unwanted body odor caused by perspiration. At the same time, the demand for deodorant wipes has gained momentum with the outbreak of COVID-19 which is spreading rapidly around the globe.
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The readability score of the Deodorant Wipes Market Demand report is good as it offers chapter-wise layout with each section divided into a smaller sections.
The report encompasses graphs and tables to show the entire assembling. Pictorial demonstration of the definite and estimated values of key segments is visually appealing to readers.
This Deodorant Wipes market outlook report explicates on vital dynamics such as the drivers, restraints and opportunities for key players and competitive analysis of Deodorant Wipes along with key stakeholders as well as emerging players associated with the manufacturing of product.
Competitive landscape:
The global market is highly fragmented with the presence of a large number of local and regional players. The global deodorant wipes market is highly competitive in nature with leading personal care companies such as Unilever entering the market and creating intense competition among leading players. Key players are launching new products according to changing requirements of consumers.
- In February 2021, leading personal care company Unilever launched a range of deodorant wipes under its various brands in the personal and skin care segments such as Axe, Dove, Degree, etc.
- In May 2021, another personal care brand Recess launched deodorant wipes that are combined with tea tree oil and acai extract.
Category-wise Insights:
Why Product Type of Deodorant Wipes Gains the Highest Traction?
Wet Wipes to Remain the Most Preferred Deodorant Wipes Variant Globally
Wet wipes are preferred by most consumers as they provide the right pH balance coupled with and inhibit the growth of microbes. Thus, they are a suitable prevention measure that results in high demand growth for wet wipes.
The sales of wipes however are currently hampered due to the closure of retail stores as well as the stoppage of e-commerce deliveries amid stringent lockdowns. For instance, in the U.S., the retail industry registered plummeting sales of 8.7% in March 2021, the biggest decline since 1992.
Such a huge slump in the retail industry is expected to impact sales of wet deodorant wipes. However, post-recovery, the demand for deodorant wipes is expected to increase marginally. Owing to the aforementioned facts, wet wipes are expected to grow at a value CAGR of 1.9% and are anticipated to hold more than 73% share of the global deodorant wipes market by the end of the forecast period.
Key Segments in Deodorant Wipes Industry Research:
· By Product :
- Wet Wipes
- Dry Wipes
· By Fragrance :
- Citrus
- Coconut
- Floral
- Lavender
- Others
· By Application :
- Dryness Relief
- Itch Relief
- Odour Prevention & Freshness
- Others
· By Distribution Channel :
- Modern Trade
- Drug Stores
- Convenience Store
- E-Commerce
- Other Retail Format
· By Region :
- North America
- Europe
- Asia Pacific
- The Middle East & Africa
- Latin America
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Questionnaire answered in the Market outlook Report of Deodorant Wipes include:
- What is the key strategy deployed by large players to maximize Deodorant Wipes Market growth?
- What are the main challenges faced by players in the Deodorant Wipes market Demand?
- With the advent of technological advancement, how will the Deodorant Wipes market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Deodorant Wipes market size?
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