Snus Market As practical alternatives to cigarettes, smokeless tobacco products are gaining popularity. Stringent government restrictions and regulations about smoking and environmental pollution have increased demand among end users for smokeless goods such as snus.
This tendency has been accelerated by the global introduction of tobacco taxes. The snus market is predicted to gain traction and produce an absolute $ potential of more than US$ 1 billion throughout the forecast period.
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Flavored Snus Will Have the Highest Revenue Share in the Snus Market
Flavored snus now accounts for the bulk of the snus industry and has gained popularity quickly. This spike has been spearheaded by new snus users. Flavored snus is especially popular among novice users due to the low cost of the items.
Snus Market Leaders Focus on Portfolio Expansion
The snus market is concentrated, with four businesses accounting for more than 70% of the global market. The snus market is very competitive, with businesses attempting to obtain a competitive advantage through quick development. Swedish Match AB, for example, has maintained its market position through acquisitions in order to improve their portfolio and expand investments in the United States. Other corporations, including as Altria Group, Inc., have joined the snus business through acquisitions. Snus makers’ investments in North America are projected to increase.
In 2019, Altria Group, Inc. announced a $372 million payment to buy 80% of Burger Söhne Holding AG. This acquisition was made in order to penetrate the snus industry and supplement the current oral tobacco portfolio with nicotine pouches, among other things.
Key Players:
• wedish Match AB
• Altria Grou
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Regional Analysis:
The snus market in North America is still in its early phases of growth. A favorable market climate has been established for both domestic and international producers who are launching smoking alternatives such as snus and chewing tobacco. As a result, investment in the United States has increased and is likely to continue throughout the projection period.
The United States government’s efforts to discourage smoking by allowing the use of tobacco and nicotine substitutes are projected to enhance snus acceptance. Because of these developments in the United States and increased efforts by snus makers, North America is expected to more than quadruple its present value throughout the projection period.
Key Segments of Industry:
• By Product Type :
o Portion Snus
o Regular
o White regular
o Strong
o Loose Snus
o Regular
o Strong and extra strong
o Others
• By Flavor :
o Standard
o Flavored
o Fruit
o Herbal
o Mint
o Other Flavors
• By Packaging :
o Films and Wraps
o Cans
o Pouches
o Others
• By Sales Channel :
o Specialty Stores
o Online Retail
o Modern Trade
o Others
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