According to projections, the global beauty facial masks market will be worth US$ 6.8 billion in 2022 and will grow at a CAGR of 5.1% to US$ 11.2 billion by the end of 2032.
At the end of 2021, sales of cosmetic facial masks made up about 4.3% of the worldwide skincare market. Utilising a beauty face mask moisturises the skin and supplies it with essential minerals, promoting healthy skin. The market will experience growth during the forecast period due to rising skin care awareness and rising spending on cosmetics.
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Key Takeaways from Market Study
- The global beauty facial mask market is estimated to grow at a CAGR of 5.1% in the forecast period 2022-2032
- Clay mask dominates the market and is estimated to be valued at US$ 2.7 billion in 2022
- Asia-Pacific is expected to be the crown of the market with a 51.0% market share in 2022
- The synthetic beauty facial mask is extensively used and is likely to represent 68.7% market share in 2022
“Increasing usage of beauty masks among men and women to maintain healthy skin and integration of natural compounds in the product to reflect attractive near-term opportunities for market players,” says a Fact.MR analyst.
Competitive Landscape:
Prominent BFM manufacturers are Amorepacific Corporation, Bombay Shaving Company, Elizabeth Arden Inc., Hanacure, Himalaya Company, Johnson & Johnson, Lancer Skincare, L’Oreal, Procter & Gamble, Shiseido, Sisley SAS, The Estée Lauder Companies Inc., Unilever, and Visage Lines Personal Care Ltd.
The beauty and skincare industry has been witnessing some of the most promising mergers and acquisitions, where the facial mask category showcased significant activities associated with the rising popularity of Korean/K-beauty masks along with digital-first disruptors. The brands are gaining substantial growth by collaborating with online influencers, user-generated content, and social selling.
- In January 2022, Oscar Mayer in collaboration with Seoul Mamas launched the first ever bologna-inspired face mask
- In September 2021, Kao Corporation released a sheet mask called Smile Performer. It was designed to bring back a smile on the face using cotton by-products making it biodegradable
Fact.MR has provided detailed information about the price points of key manufacturers of beauty facial masks positioned across regions, sales growth, and technological expansion, in the recently published report.
Key Companies
- Amorepacific Corporation
- Bombay Shaving Company
- Elizabeth Arden Inc
- Hanacure
- Himalaya Company
- Johnson & Johnson
- Lancer Skincare
- L’Oreal
- Procter & Gamble
- Shiseido
- Sisley SAS
Key Market Development:
With the growing market for sheet face masks and other skincare products, manufacturers are focusing on innovation of products as per the demands of the consumers of different regions. Brands have launched specialized products for particular markets to meet consumer requirements such as the hydrogel masks in the US to main hydration.
Furthermore, market players are investing in research and development to offer new and innovative products. Rising concerns about the environment have led manufacturers to create eco-friendly products and biodegradable packaging.
Segmentation of Beauty Facial Mask Industry Research:
· By Mask Type:
- Clay Mask
- Sheet Mask
- Cream Mask
- Thermal Mask
- Peel-Of Mask
- Gel Mask
- Others
· By Packaging:
- Tube
- Jar/Bottle
- Sachet
- Others
· By Ingredient:
- Natural
- Synthetic
· By Brand Type:
- Mass
- Prestige/Luxury
· By Distribution Channel:
- Online
- Offline
· By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
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Key Questions Covered in the Beauty Facial Mask Market Report
- What will be the estimated size of the Market in 2023?
- At what rate will the global Beauty Facial Mask sales grow until 2032?
- Which are the factors hampering the Beauty Facial Mask demand?
- Which region will spearhead the growth in the global industry by 2032?
- Which are the factors driving sales in the Beauty Facial Mask Market during the forecast period?
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