Global consumption of Hair Styling Products Market is now valued at roughly US$ 22.37 billion, with a 5.2% CAGR expected to reach a market size of US$ 37.13 billion by the end of 2032.Hair styling products currently account for 27% of the global hair care market. Hair styling products are in high demand due to the advent of new fashion trends and an aging population that is more concerned with looking well and seeming young.
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Hair styling products are cosmetics and hair care goods that assist consumers in nurturing and styling their hair. Modern times have resulted in technological development and the production of a diverse range of items. The global population’s interest and popularity in hair style and personal care has resulted in a vast range of commodities.
Hair styling creams, hair styling wax, hair styling gels, hair oil, hair styling clips, hair styling powder, and similar additional hair styling items are becoming increasingly popular among target clients.
Competitive Landscape:
The global market for wellness and beauty is rapidly expanding. The demand for beauty products and hair styling products in India is rising as the middle-class population’s spending power increases and as people’s understanding of holistic wellbeing is rising.
Ankit Mahajan founded a Singapore-based “Believe” consumer products brand in the middle of 2019. The company sells skin care, make-up, fragrance, and hair care items. Lafz, ZM, and Dr. Rhazes are among the brands under this umbrella.
According to the company, its products are used widely in India, Bangladesh, and GCC countries. This shows a great scope for newcomers in the hair styling products industry.
Key Players:
- Procter & Gamble
- L’Oreal
- Unilever plc
- Shiseido Company
- Amorepacific Corporation
- Flora Ltd
- Kao Corporation
- Henkel AG & Company
- Godefroy Manufacturing Company
- Swallowfield plc
- Shu Uemura Art of Hair
- Vogue International LLC
- CURLS(R), LLC
- Ouai haircare
- Redken
- Scental Pacific
- Delta Laboratories Pty Ltd.
- Natrocare Laboratories
- Mizani and Mielle Organics LLC
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What factors are driving hair styling product sales?
“Evolution of Fashion Ideology Driving Demand for Hair Styling Products”
Over the last 10 years, the market for hair styling goods has seen significant changes as a consequence of the introduction of various hairdressings, hair rejuvenation, and hair colorant products (including hair gel, hair styling cream, hair spray, and more).
Hair care treatments that cure hair loss are predicted to have improved formulations in the near future due to developments in chemicals and technology.Men’s hair styling tools have risen in popularity as men have become more conscious about their hair.
A youthful, fashion-conscious population that is continually educated about different hair care facilities, such as hairstyles and hair dyestuff items that symbolize individuality,
Regional Analysis:
Because of factors such as rising living standards, the availability of cutting-edge technology, and the presence of important market players, North America is estimated to account for 28.7% of the worldwide market share in 2022.
In 2022, Europe is expected to have a market share of around 23.4% of the worldwide market. Europe dominates the market for hair styling goods because to their increased spending power, sense of style, access to a large choice of hair care products, and other considerations.
Key Segments of Industry:
- by Product :
- Hair Gels
- Hair Sprays
- Styling Creams & Waxes
- Hair Mousse
- Others
- by End Use :
- Households
- Salons & Spas
- Fashion Industry
- by Gender :
- Male Hair Styling Products
- Female Hair Styling Products
- Unisex Hair Styling Products
- Sales Channel :
- Wholesalers/Distributors
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
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