The Shuttlecock Market significant growth in the number of persons playing badminton and pursuing it as a career provides a favorable outlook for the business. Furthermore, consistent demand from worldwide and national championship competitions will boost shuttlecock sales in the future years.
The growing popularity of badminton as a sport has resulted in increased sales of racquets and shuttlecocks. The growing number of tournaments supported by governments to increase demand for goods such as shuttlecocks. Online websites are predicted to increase sales of shuttlecocks, which are available in a variety of colors and at rising discounts. These goods are available at reduced prices from local shuttlecock companies.
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The growing media presence has benefited sports industry coverage. International sports, such as the Olympic Games, are becoming more popular among young people. People are becoming more health concerned, which is causing them to join in fitness programs and spend significant time and money on sporting activities.
In 2022, the worldwide badminton shuttlecock market is expected to be worth USD 651.60 million. By the end of 2032, the market is estimated to be worth USD 1113.03 million. Furthermore, this market is expected to increase at a CAGR of 5.5% over the forecast period.
Recent developments
The industry players have mainly relied on organic growth strategies such as product launches to expand their market share.
For instance, Li-Ning has recently developed superior-quality shuttlecocks using goose feathers that offer accurate flight under varied weather conditions.
Moreover, Yonex’s ‘Mavis’ edition has come up with nylon shuttlecocks that replicate the properties of feather shuttlecocks.
Key Players:
- Bedini
- Kimoni International
- Li-Ning
- Aisheng Co. Ltd.
- Victor A.Henkel
- Yonex Ashaway
- Sports Import
- Pointforce
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Regional Analysis:
The Asia Pacific shuttlecock market is dominated by the region’s popularity of the sport, as well as a large populace in the age period 18-35. Furthermore, recent international wins by Asian players have seen a boom in the popularity of badminton, which has eventually functioned as a growth determiner for shuttlecocks.
Furthermore, the existence of important players like as Yonex and Lin-Ning has enabled consumers to obtain superior-quality shuttlecocks for a better playing experience. Furthermore, due to the popularity of the sport and the presence of some of the world’s best players in both male and female categories, China is expected to lead the industry in terms of sales.
Europe has emerged as a profitable market for shuttlecock demand, owing to a growth in sporting activities, rising per capita income, and shifting consumer preferences. Furthermore, several government and non-government programs encouraging sports participation have been noticed throughout the region during the last half-decade. For example, ENGSO (European Non-Governmental Sports Organization) has been involved in grassroots sports promotion, promoting more involvement. The aforementioned considerations, together with increased knowledge of the health advantages of badminton as a sport, will boost demand and sales of shuttlecocks in the long run.
Key Segments of Industry:
- By Product Type :
- Feather Shuttlecocks
- Plastic Shuttlecocks
- By End-use :
- Individuals
- National / International Sports Authorities
- World Championships
- Private Clubs
- By Price Range :
- Low
- Medium
- High
- By Distribution Channel :
- Online
- Speciality stores
- Retail markets
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