The global grassfed meat market is predicted to develop at a CAGR of 5.4% from 2023 to 2033. The market stands at US$ 13 billion in 2023 and is slated to reach US$ 22 billion by 2033-end. Customers’ growing confidence in organic grassfed meat over conventional meat due to its clean-label characteristics is one of the main factors driving market expansion.
Many players are investing in major research and development (R&D) projects to come up with better substitutes for the chemicals used to cure meat. Additionally, there has been a rise in the demand for antibiotic- and chemical-free organic processed meat. Due to this, players now only use meat from farms with organic certification to maintain the items’ authenticity. They are substituting natural preservatives for synthetic ones, which is boosting industry expansion.
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Key Trends:
- Rising Consumer Demand for Natural and Organic Foods: Consumers are increasingly seeking natural and organic food options, including meat products. Grass-fed meat is perceived as a more natural and sustainable option compared to conventionally raised meat from animals fed on grain-based diets.
- Health and Nutrition Awareness: Grass-fed meat is often touted as a healthier choice due to its potential higher content of beneficial nutrients such as omega-3 fatty acids, antioxidants, and vitamins. As health-conscious consumers look for nutrient-rich options, grass-fed meat has gained popularity.
- Sustainability and Environmental Concerns: The environmental impact of conventional livestock production, particularly in terms of greenhouse gas emissions and land use, has led consumers to consider more sustainable alternatives. Grass-fed meat is often associated with lower carbon emissions and a reduced environmental footprint.
- Animal Welfare and Ethical Considerations: Consumers are increasingly concerned about the ethical treatment of animals in the food production process. Grass-fed meat is often associated with improved animal welfare, as animals are allowed to graze freely in open pastures.
- Transparency and Traceability: Consumers are demanding greater transparency in the food supply chain. Grass-fed meat producers often emphasize traceability and provide information about the animals’ diets, living conditions, and farming practices to build trust with consumers.
Competitive Landscape:
Top grassfed meat producers are now working together and striving to avoid supply chain interruptions by working with supermarkets and outlets to meet the evolving competition. Top market players are signing long-term agreements with livestock farmers to guarantee a steady supply of meat of the highest quality. Leading companies are concentrating on increasing their manufacturing capacity to enhance grassfed meat products.
For instance,
- Meat bar, a new brand from GreenSpace Brands Inc., was introduced as a high-end meat-based snack.
- In 2020, JBS signed a distribution agreement with WH Group to enter more than 60,000 points of sales locations in markets of China.
Key Companies Profiled by Fact.MR
- ANZCO Foods Ltd.
- Morris Grassfed
- Top Grass Cattle Co.
- OBE Organic
- Strauss Brands
- Tyson Foods
- Hormel Foods Corporation
- Cargill, Inc.
- Conagra Brands, Inc.
- Creekstone Farms Premium Beef, LLC
- Sysco Corporation
Growth Drivers:
- Growing use of grassfed meat to produce a variety of frozen and ready-to-eat food to spur demand.
- Increasing demand for eco-friendly and sustainable meat products is anticipated to increase the sales of grassfed meat.
- Sales of grass-fed beef are projected to experience a significant uptick due to the increasing availability of gourmet meat products as a healthy alternative to their conventional counterparts.
Key Segments of Grassfed Meat Industry Research:
· By Product :
- Raw Meat
- Processed Meat
- Fresh Processed
- Cured Meat
- Roasted and Precooked
- Dried
· By Animal Type :
- Cow
- Bison
- Lamb
- Goat
· By Nature :
- Organic
- Conventional
· By End Use :
- HoReCa (Hotel, Restaurants, and Cafes)
- Food Processing
- Household
· By Sales Channel :
- Convenience Stores
- Hypermarkets/Supermarkets
- Online Retail Stores
- Meat Stores
- Others
· By Region :
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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How will be insights and market estimations provided in the Fact.MR report on the Demand of Grassfed meat make a difference?
- The study takes a closer look at the major economic turmoil, with a focus on the recent COVID-19 pandemic disruptions
- The assessment of key growth dynamics highlights the attractiveness of new automation technologies and offers readers insight on the prospect of these during the forecast period
- The study tries to offer a balance perspective of the opportunities in mature and the most lackluster markets
- Provides scrutiny of the industry trends that have shaped recent government policies
- Provides an account of major breakthroughs in all segments that might change the course of the market considerably
- Provides an incisive analysis of socio-political milieu in which the key markets operate, and how will that influence the lucrativeness of the overall Grassfed meat Market
- Analyzes how collaborations and partnerships among players from different industries shape the key growth dynamics in the near future
- Evaluates the role of various stages of funding on new growth avenues in key regional markets
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