The global childrenswear market is estimated at USD 202.7 Billion in 2022 and is forecast to surpass USD 328.6 Billion by 2032, growing at a CAGR of 4.9% from 2022 to 2032.
The rise in disposable income of consumers in emerging economies combined with the need for high-quality goods is what is driving the expansion of the global childrenswear market. Additionally, the growing impact of social media and eye-catching commercials that pique consumer interest are anticipated to drive the demand for childrenswear in the upcoming years.
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Regionally, the global children wear market is envisaged to find APEJ taking the driver’s seat in terms of revenue growth. This could be on account of the rapid growing population in the region. Although APEJ may rise at a moderate CAGR, it could be one of the most attractive regions of the global children wear market. APEJ is envisioned to continue taking command of the global children wear market in terms of value.
Companies operating in the global children wear market are prognosticated to enlarge their presence using effective strategies such as merger and acquisition, collaboration, agreement, and new product launch. Innovation could be largely focused upon as companies looking to gain a competitive edge over their toughest opponents in the global children wear market. Extension of product portfolio could be another strategy adopted in the global children wear market in order to gain traction and secure a position of strength. With a view to attract more number of consumers, companies may invest in marketing and promotional activities with the involvement of celebrities.
Competitive landscape:
The global childrenswear market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.
Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of childrenswear.
Fact.MR has provided detailed information about price points of key manufacturers in childrenswear market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.
For instance:
- Carter’s Inc. in 2021 launched KidCycle, which is a recycling program. This program allowed for the recycling of childrenswear nationally coupled with the TerraCycle, which is a leader in international recycling
- Dondup in 2020 entered into a partnership agreement with Gimel, an Italian manufacturer. It is a six-year licensing agreement for the production and worldwide distribution of kid’s collection. Both the companies also launched spring collection for girls and boys of age 0-14 years
Key Companies Profiled:
- Kimberly Clark Corporation
- Avon Products Inc.
- Carter’s Inc.
- The Children’s Place
- Levi Strauss & Co.
- Kering S.A.
- Ralph Lauren Corporation
- VF Corporation
- Dolce & Gabbana Luxembourg Srl
- Benetton Group SpA
- Other Market Players
Global Childrenswear Market by Category:
- By Category Type:
- Boys Childrenswear
- Girls Childrenswear
- Unisex Childrenswear
- By Demographics:
- <6 Months
- 6 to 24 Months
- 2 to 14 Years
- By Price:
- Economy Childrenswear
- Premium Childrenswear
- Super-Premium Childrenswear
- By Sales Channel:
- Online Sales
- Offline Sales
- Modern Trade
- Franchise Outlets
- Specialty Stores
- Other Sales Channel
- By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
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Questionnaire answered in the Market outlook Report of Childrenswear include:
- What is the key strategy deployed by large players to maximize Childrenswear Market growth?
- What are the main challenges faced by players in the Childrenswear market Demand?
- With the advent of technological advancement, how will the Childrenswear market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Childrenswear market size?
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