Marketers use data to understand their customers more. Pernod Ricard, a French beverage company, has added a new tactic to add data tracking capabilities via connected bottles. Authentication and social engagement are the strongest business cases that surround the wine and spirits industry, due to which, there is increasing acceptance of connected bottles.
The global connected bottles market is expected to burgeon, owing to several beverage companies that are looking forward to news ways of marketing their products and connect directly to consumers for further campaigns. Connected bottles consist of NFC-connected closures, allowing producers and companies to establish a one-on-one relationship with consumers.
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Data Collection and Analytics
Connected bottles offer brands the opportunity to gather valuable data about consumer preferences, behavior, and consumption patterns. By analyzing this data, companies can gain insights into how their products are being used and make informed decisions about marketing strategies, product development, and inventory management.
Imagine a beverage company tracking when and where their products are consumed most frequently, helping them optimize distribution routes and promotional efforts. This data-driven approach can lead to more efficient operations and improved customer satisfaction.
Supply Chain Optimization
The integration of technology in bottles can also streamline supply chain operations. RFID tags or sensors can provide real-time visibility into the movement and location of products, allowing manufacturers, distributors, and retailers to track inventory more accurately. This can lead to reduced stockouts, minimized waste, and improved inventory management overall.
Sustainability and Transparency
Connected bottles can also play a significant role in promoting sustainability and transparency. Brands can use these technologies to share information about the product’s sourcing, production processes, and eco-friendly initiatives. Consumers are increasingly conscious of their purchasing decisions’ environmental impact, and providing this information can help build trust and loyalty.
Competitive landscape:
The connected bottles market is characterized by the presence of a small number of players who are focused on developing new and innovative ways to market the connected bottles technology to the leaders of the spirits and beverages market.
Some of the key players in the connected bottles market are
- Guala Closures Group
- Sharp End Agency.
The research report presents a comprehensive assessment of the connected bottles market, and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also includes projections using a suitable set of assumptions and methodologies.
Connected Bottles Market: Segmentation
The connected bottles market can be segmented on the basis of functionality and technology.
On the basis of functionality:
- Communication
- Convenience
On the basis of technology:
- Bar Code
- 2D Matrix Code
- Quick Response Code
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How will be insights and market estimations provided in the Fact.MR report on the Demand of Connected Bottles make a difference?
- The study takes a closer look at the major economic turmoil, with a focus on the recent COVID-19 pandemic disruptions
- The assessment of key growth dynamics highlights the attractiveness of new automation technologies and offers readers insight on the prospect of these during the forecast period
- The study tries to offer a balance perspective of the opportunities in mature and the most lackluster markets
- Provides scrutiny of the industry trends that have shaped recent government policies
- Provides an account of major breakthroughs in all segments that might change the course of the market considerably
- Provides an incisive analysis of socio-political milieu in which the key markets operate, and how will that influence the lucrativeness of the overall Connected Bottles Market
- Analyzes how collaborations and partnerships among players from different industries shape the key growth dynamics in the near future
- Evaluates the role of various stages of funding on new growth avenues in key regional markets
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