Direct-to-Consumer (DTC) Genetic Testing Market to grow up to USD 5.0 Billion by 2031 | Key players Names: 23andMe, Ancestry DNA, Color Genomics Inc., Family Tree DNA

New York, The global direct-to-consumer (DTC) genetic testing market was valued at USD 1.4 Billion in 2021 and it is anticipated to grow up to USD 5.0 Billion by 2031, at a CAGR of 13.7% during the forecast period.

Direct-to-consumer (DTC) genetic testing is a type of genetic testing that is done without the involvement of a healthcare provider. DTC tests are often done through mail-order kits, and the results are usually provided directly to the consumer without the need for interpretation by a healthcare provider.

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Market Trends and Drivers

Rising demand for personalized direct-to-consumer genetic testing services will boost the market expansion

Increasing demand for personalized direct-to-consumer genetic tests will promote the market growth as customers are willing to pay for the identification and addressing of specific needs. Surging popularity of pharmacogenetics will also positively promote the direct-to-consumer genetic testing industry statistics. As pharmacogenetics is the well-known example of gene-based personalization, where genetic polymorphisms dictate the selection of medicinal treatment that favors the business momentum. Moreover, the evaluation and regulation of personalized tests are based on consumer’s understanding. The service provider offers descriptive information regarding analytical validity, and clinical validity of the tests that surges its industry demand. These personalised tests are also less expensive than regular genetic screenings. Furthermore, personalised direct-to-consumer genetic test results can be generated fast using easy and noninvasive technologies. These aforementioned factors will accelerate the overall market share.

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Market Segments

The direct-to-consumer genetic testing market is segmented by product, technology, sample, and region. By product, the market is classified into pharmacogenetics tests, carrier screening tests, and others. Based on technology, it is bifurcated into single nucleotide polymorphism chip, and whole genome sequencing. On the basis of the sample, it is divided into saliva, urine, and blood. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the rest of the World.

Key Players

The direct-to-customer genetic testing market includes players such as 23andMe, Ancestry DNA, Color Genomics Inc., Family Tree DNA, Full Genomes Corporation Inc., Helix OpCo LLC, Identigene LLC, Living DNA Ltd., MyHeritage Ltd., Prenetics Limited, and others.

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