Programmatic display is the practice of using programmatic technology to buy and sell digital advertising. Programmatic technology includes software that automates the buying and selling of digital advertising, making it easier and more efficient for advertisers and publishers to trade ad space. Programmatic display advertising allows for more targeted and efficient ad buying, as well as real-time bidding on ad inventory. This results in better ad placement for advertisers and higher revenues for publishers. Programmatic display is growing in popularity as it provides a more efficient and effective way to buy and sell digital advertising.
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Key Trends
Programmatic display technology is a form of automation that allows marketers to purchase ad space through real-time bidding. This type of technology has revolutionized the way in which advertising is bought and sold, and has made it possible for marketers to target their ads more effectively than ever before.
One of the key trends in programmatic display technology is the move towards mobile advertising. Mobile devices are becoming increasingly important as a source of internet traffic, and programmatic technology is well-suited to the mobile environment.
Another trend is the increasing use of data to target ads. Programmatic technology makes it possible to collect and use data more effectively, and this is leading to more targeted and effective advertising.
Finally, programmatic technology is becoming more sophisticated, making it possible to target ads more precisely and to track the effectiveness of campaigns more effectively.
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Key Drivers
The key drivers of the programmatic display market are the increasing adoption of digital marketing techniques, the need for real-time bidding, and the rising demand for targeted advertising. Programmatic display is a type of programmatic advertising that allows advertisers to purchase ad space in real-time through an automated process. This type of advertising is becoming increasingly popular due to its ability to target specific audiences and deliver ads in real-time.
Market Segments
The Programmatic Display Market is segmented by AD format, sales channel, and region. On the basis of ad format, the programmatic display market is segmented into online display, online video, mobile display, and mobile video. On the basis of sales channel, it is segmented into real time bidding (RTB), private marketplaces (PMP) and automated guaranteed (AG). Region-wise, the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Programmatic Display Market includes players such as Google, DataXu, Inc., NextRoll, Inc., Xandr Inc., Verizon Media, Rocket Fuel, Turn Inc., RadiumOne, Inc., Yahoo! and Adobe.
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