AR stands for Augmented Reality, while VR stands for Virtual Reality. AR technology allows users to see and interact with virtual objects in the real world. VR technology, on the other hand, allows users to immerse themselves in a completely virtual environment. AR and VR displays are devices that allow users to experience these technologies. AR displays can be either head-mounted or handheld, while VR displays are usually head-mounted.
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Key Trends
There are several key trends in AR and VR display technology. One is the trend toward higher-resolution displays. This is being driven by the need for more realistic and immersive experiences in both AR and VR. Another trend is toward higher frame rates. This is necessary to avoid the “stutter” effect that can occur when objects in the environment are moving too fast for the display to keep up. Finally, there is a trend toward lower latency or the time it takes for the image on the display to update in response to changes in the environment. This is important because it can help reduce nausea and dizziness, which can occur when there is a delay between the user’s movement and the update of the image on the display.
Key Drivers
Some of the key drivers of the AR and VR display market include the increasing demand for gaming and entertainment, the growing demand for AR and VR in the healthcare industry, and the increasing adoption of AR and VR technology in the retail sector.
The gaming and entertainment industry is one of the major drivers of the AR and VR display market. The increasing popularity of AR and VR gaming and entertainment content is driving the demand for AR and VR displays. AR and VR technology is being increasingly used in gaming consoles, PCs, and mobile devices to create immersive gaming experiences. The growing popularity of e-sports is also driving the demand for AR and VR displays.
The healthcare industry is another major driver of the AR and VR display market. AR and VR technology is being used in the healthcare industry for training and simulation purposes. AR and VR technology is also being used for the treatment of various mental and physical disorders. The increasing adoption of AR and VR technology in the healthcare industry is driving the demand for AR and VR displays.
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Market Segmentation
The market is segmented by device type, display technology, application, and region. By device type the market is classified into AR HMDs, VR HMDs, AR HUD,s and VR projectors. By display technology the market is divided into LCD, OLED and others. By application the market is bifurcated into consumer, commercial, enterprise, automotive and others. Region-wise market is s segmented into North America, Europe, Asia-Pacific and rest of the world.
Key Players
The Key players in the market are AU Optronics, BOE Technology, Creal3D, Emagin Corporation, Everdisplay Optronics, Fraunhofer Fep, Google, Himax Technologies, Holoeye Photonics and HTC
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