Eyelashes enhancing agents market registered a CAGR of nearly 4.0% between 2013 and 2017. Global sales of eyelashes enhancing agents closed in on US$ 280 Mn in 2018, and are estimated to record a Y-o-Y growth of over 5.0% in 2019.
Growing prevalence of Blepharitis, which leads to eye inflammation and affects growth of eyelashes, has favored sales of cosmetic products among the increasing ‘look-conscious’ demographic worldwide, thereby driving demand for eyelashes enhancing agents. The consumers shift towards natural therapies and treatments to prevent side-effects of the chemical-induced agents has led manufacturers to focus on offering a broad array of effective natural eyelashes enhancing agents.
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Trends and Innovations:
The eyelashes enhancing agents market is marked by several notable trends and innovations:
- Natural and Organic Formulas: A growing preference for clean beauty has led to the development of natural and organic eyelash enhancing products.
- Sustainability: Brands are adopting sustainable packaging and cruelty-free practices to meet eco-conscious consumer demands.
- Customization: Some companies offer customized eyelash serums tailored to individual preferences and needs.
- Inclusive Beauty: Inclusivity extends to the eyelashes enhancing agents market, with products catering to various eyelash types and skin tones.
- Technology Integration: The use of innovative applicators and brush designs improves the ease of application and product performance.
Competitive landscape:
- In May 2018, Estée Laude Cos. Inc. entered into a definitive partnership with Debenhams to strengthen its beauty portfolio with the launch of #Beautyhub. The department store enjoys its position as first multi-brand store and is based in Hertfordshire, the U.K. The launch of the store is geared towards bringing a variety of brands such as Clinique and Origins, Tom Ford Beauty, and Bobbi Brown at a single store.
- In December 2018, Allergens Plc received approval for Latisse, an eyelash thickening drug. The product is developed to treat hypotrichosis, which causes a loss of eyelashes. It is a one-of-its-kind prescription product aimed at lengthening eyelashes.
L’Oréal S.A.
Incorporated in 1909, L’Oréal S.A. is headquartered in Clinchy, France. The company through its subsidiaries achieves the manufacturing and sales of cosmetic products targeted at women and men’s problem equally. It operates under divisions such as Active Cosmetics, Professional Products, L’oreal Luxe, and Consumer Products. The company has streamlined distribution channels such as travel retail, ecommerce, branded retail, medispas, pharmacies, departmental stores, perfumeries, hair salons, and mass-market retail channels.
Grande Cosmetics, LLC
Founded in 2008, Grande Cosmetics LLC is based in White Plains, the U.S. The company began its journey with a single product – GrandeLASH-MD and gradually expanded its product line to over 40 products that help consumer enjoy longer and youthful lashes, bouncy hair, and plumper lips.
Skin Research Laboratories
Established in 1992, Skin Research Laboratories is located in the United States. The company is engaged in the manufacturing and distribution of a wide category of cosmetic products at an international level. Its key divisions are cosmetic kits, hair, skin color, brows, and lashes.
Athena Cosmetics Inc.
Incorporated in 2006, Athena Cosmetics Inc. is headquartered in Ventura, C.A, the U.S. The physician-led manufacturer is an online retailer of skin care products with a variety of products that include shampoo, eyebrow and lash conditioners, and hair gels.
Roden and Fields
Established in 2002, Roden and Fields is located in the United States. The company is a key manufacturer of skincare as well as beauty enhancement products. It strives to bridge the gap between technology and innovative products with an aim to serve consumers better.
Beauty Essentials, Lashfactor Londons, Guangzhou Boss Biological Technique Ltd., Questex LLC, Lancer Dermatology, and Qingdao LashBeauty Cosmetic Co., Ltd are among the other leading players operating in the eyelashes enhancing agents market.
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Questionnaire answered in the Market outlook Report of Eyelashes enhancing agents include:
- What is the key strategy deployed by large players to maximize Eyelashes enhancing agents Market growth?
- What are the main challenges faced by players in the Eyelashes enhancing agents market Demand?
- With the advent of technological advancement, how will the Eyelashes enhancing agents market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Eyelashes enhancing agents market size?
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