Partner Relationship Management (PRM) software is a tool used by companies to manage and streamline their relationships with their partners. This type of software typically includes features such as a partner portal, partner management, partner communications, and partner analytics. PRM software can help companies to better manage and nurture their relationships with their partners, leading to increased sales and more efficient operations.
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Key Trends
The key trends in Partner Relationship Management (PRM) Software technology are:
– The shift from on-premise to cloud-based PRM solutions: In the past, most PRM software solutions were installed on-premise, meaning that they were hosted on the company’s servers. However, there has been a shift in recent years towards cloud-based PRM solutions hosted on the provider’s servers. This shift is due to the many advantages that cloud-based solutions have over on-premise solutions, such as lower costs, easier deployment, and scalability.
– The rise of mobile PRM solutions: With the increasing popularity of smartphones and tablets, there is a growing demand for mobile PRM solutions that can be accessed on these devices. Mobile PRM solutions offer the same features and functionality as traditional PRM solutions, but are designed for use on smaller screens.
Key Drivers
The key drivers of Partner Relationship Management (PRM) Software market are:
1. Increasing need for efficient partner management: With the growing complexity of businesses and the need to manage multiple partners, there is an increasing need for efficient partner management. This is where PRM software can help organizations by providing a centralized platform to manage all partner information and interactions.
2. The growing importance of channel sales has become increasingly important for many organizations in recent years. This is because they provide a way to reach new markets and customers. PRM software can help organizations manage and track their channel sales partners more effectively.
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Market Segments
The Partner Relationship Management (PRM) Software Market is segmented by type, deployment mode, industry, and region. By type, the market is divided into integrated software and standalone software. Based on deployment mode, it is classified into IT & telecom, retail, government, healthcare, BFSI, manufacturing, and others. Region-wise, the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Partner Relationship Management (PRM) Software Market includes players such as Oracle Corporation, Sharework, Appdirect, Kiflo, Webinfinity, Salesforce Inc., Zift Solutions, ChannelXperts, Creatio and PartnerStack.
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