IPTV stands for Internet Protocol Television. IPTV is a system where digital television services are delivered using the Internet Protocol Suite over a packet-switched network such as a LAN or the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats.
IPTV services may be classified into three main groups:
- Live television and live media, with or without related interactivity
- Time-shifted media: e.g. Catch-up TV and start-over TV
- Video-on-demand (VOD): browse a catalogue of videos, not related to TV programming.
IPTV is typically bundled with a VoIP (Voice over IP) service, which allows for the integration of voice telephone calls and television services. In general, IPTV is often used in conjunction with other Internet technologies, such as WebTV, Internet radio, gaming and downloading.
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Key Trends
The key trends in IPTV technology are the following:
- Increased adoption of IPTV services by consumers
- Increased competition among IPTV providers
- Improved quality of IPTV services
- More affordable IPTV services
- Increased availability of IPTV content
Key Drivers
There are a few key drivers of IPTV market. One is the increasing trend of consumers using the internet to watch TV. This is especially true for younger generations who are used to consuming content online. Another driver is the increasing availability of high-speed broadband internet connections. This makes it possible to stream HD video content without any buffering or lag. Lastly, the increasing popularity of streaming services like Netflix and Amazon Prime Video is also driving the growth of IPTV market.
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Key Players
Some of the key players of IPTV Market are Comcast (US), AT&T (US), Verizon (US), Time Warner Cable (US), Charter Communications (US), Dish Network (US), Akamai Technologies (US), Orange S.A. (France), Ericsson (Sweden), and CenturyLink (US).
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