New York, An automotive smart display is an advanced type of in-vehicle infotainment system that provides a variety of information and entertainment options for drivers and passengers. It typically includes a touch screen display, voice control, and support for various apps and services. Automotive smart displays can be used for navigation, music and video playback, climate control, and other functions. Some systems also offer features such as wireless charging and hands-free calling.
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There are three key trends in automotive smart display technology:
1. Increased use of OLEDs: OLEDs offer many advantages over traditional LCDs, including higher contrast ratios, faster refresh rates, and lower power consumption.
2. Use of touchscreens: Touchscreens are becoming increasingly common in automotive applications, as they offer a more intuitive and user-friendly interface than traditional buttons and knobs.
3. Increased use of augmented reality: Augmented reality is being used in a variety of automotive applications, including head-up displays, infotainment systems, and even instrument clusters.
There are several key drivers of the automotive smart display market.
Firstly, the increasing adoption of advanced driver assistance systems (ADAS) and infotainment systems in vehicles is driving the demand for smart displays.
Secondly, the growing trend of connectivity and digitization in the automotive industry is also fueling the demand for smart displays.
Additionally, the increasing need for enhanced safety, security, and convenience is also driving the market growth. Moreover, the increasing focus on reducing vehicle weight and fuel consumption is also propelling the market growth.
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The automotive smart display market is segmented by display size, technology, and region. By display size, the market is classified into 3 to 5, 5 to 10, and more than 10. Based on technology, it is bifurcated into LCD, TFT LCD, and others. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and Rest of the World.
The global automotive smart display market includes players such as Continental AG, LG Display Co Ltd, Denso Corporation, Panasonic Corporation, Magna International Inc, Visteon, YAZAKI Corporation, Kyocera International Inc, Pioneer Corporation, Alpine Electronics, and others.
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