Unified communications (UC) is a term used in business communications for describing the integration of real-time communication services such as instant messaging (chat), presence information, telephony (including IP telephony), video conferencing, call control and speech recognition with non-real-time communication services such as unified messaging (integrated voicemail, e-mail, SMS and fax). UC is not a single product, but a set of products that provide a consistent unified user interface and user experience across multiple devices and media types.
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Key Trends
There are several key trends in Unified Communications technology. One is the move towards more open standards. This is happening in response to the growing popularity of UC, as more companies want to be able to interoperate with each other.
Another key trend is the move to cloud-based UC. This is driven by the need for lower capital costs and more flexibility in deployment. Cloud-based UC can also be more easily scaled up or down as needed.
Finally, there is a trend toward integrating UC with other business applications. This is driven by the need to improve business efficiency and productivity.
Key Drivers
The key drivers of the unified communications market are the ever-increasing need for organizations to be more agile and responsive to the needs of their customers and employees.
The traditional methods of communication such as telephone and email are no longer adequate to meet the needs of today’s organizations.
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Restraints & Challenges
The key restraints and challenges in the Unified Communications market are:
- Lack of awareness about the benefits of unified communications: Many businesses are still unaware of the benefits of unified communications, such as improved collaboration and productivity, and as a result, are not investing in the technology.
- High initial investment: Unified communications can be expensive to implement, especially for small and medium-sized businesses.
Market Segments
The unified communications market is segmented by application, end-user, and region. By application, the market is classified into video, telephone, conferencing, and others. On the basis of end-user, it is bifurcated into energy, IT, retail, and others. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and Rest of the World.
Key Players
The global unified communications market includes players such as Aastra, Alcatel-Lucent, AT&T, Cisco, Connect Solutions, Hewlett-Packard, IBM, Microsoft, Siemens Enterprise Communications, Verizon Communications, and others.
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