Rising Demand for Plant-Based Proteins:
The increasing popularity of plant-based proteins, including lentil protein, is a result of consumers’ growing awareness of the health benefits and sustainability associated with plant-based diets. Lentils are rich in nutrients like iron, folate, lean protein, and dietary fiber, making them an attractive choice for health-conscious individuals. This trend is further amplified by the exponential rise in the vegan and vegetarian population, especially in North America and Europe. The lentil protein market is expected to benefit from this shifting consumer preference, with a projected market value of approximately US$ 181 million by 2030.
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Innovations in Meat Substitutes:
Food and beverage manufacturers are investing in research and development to create innovative plant-based protein products. Companies are expanding their product portfolios to meet the growing demand for plant-based proteins, not only from health-conscious consumers but also from athletes and sports enthusiasts. The ongoing trend in the food industry involves creating products that closely mimic the taste and texture of traditional meat. For example, Parabel USA Inc. introduced a neutral-colored protein ingredient derived from water lentils, which serves as an allergen-free substitute for meat-based proteins. Such innovations are driving the growth of the lentil protein market.
Impact of COVID-19:
The COVID-19 pandemic has accelerated the adoption of plant-based proteins as consumers seek alternatives to meat products due to concerns about meat supply chain disruptions and food safety. Plant-based proteins, such as pea, soy, and lentil proteins, have gained traction during the pandemic. While offline sales have faced challenges due to lockdown measures, companies in the lentil protein market have adapted by focusing on increasing online sales through engaging social media campaigns. This change in consumer behavior has opened up new opportunities for market growth.