The global massage equipment market was valued at US$ 9.0 billion in 2021 and it is anticipated to grow up to US$ 18.9 billion by 2031, at a CAGR of 7.5% during the forecast period.
“Massage is a therapeutic practice influencing the limbs and muscles to relieve pressure and reduce pain. Massage can be practiced independently or as a part of physical therapy. It can be useful for lowering the symptoms of disorders or pain in the nervous system and muscles and is often utilized to lessen stress. Further, massage equipment is various aids that can be used during the massage to ensure the comfort of the massage receiver. Before their first massage, the receiver has various preconceptions about the therapy. The way to drive the preconceptions away and make him/her comfortable is to set the right environment and equipment to ensure the right beginning.
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Market Drivers and Trends
With rising work stress, several people (i.e., employees) are looking to find ways to reduce their stress levels. Long hours and demanding work schedules can affect people’s physical, mental, and emotional health. The symptoms of workplace stress often come as headaches, insomnia, stomach aches, irritability, fatigue, and depression. One way that has shown promising results in helping with this goal is via massage therapy. Massage therapy has been used as a means of relieving stress for centuries. When people are stressed, their body involuntarily tightens up, causing the muscles to tense. With this tension in mind, it should be no surprise that many suffer from chronic pain. With massage, people can return to relaxation alleviating any associated discomfort and giving them back control over movement while stimulating both ends through techniques such as trigger-point therapy and rubbing, which causes more warmth than contraction, allowing slackening within each fiber, thus increasing elasticity.
Moreover, massage therapy is rapidly catching up as an accepted method for improving stress-related disorders such as pain, hypertension (high blood pressure), and depression. Workplace stress is a significant issue worldwide, and its effects can be damaging for employees and business owners as decreased productivity & creativity. Therefore, massage benefits employees by increasing productivity and retention rates. It helps organizations by reducing absenteeism rates, alleviating the common cold & flu symptoms, and improving morale. Thus, the rising work stress boosts the growth of the massage equipment market.
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Global Massage Equipment Market Segmentation
By Product Type
- Chairs & Sofas
- Back Massagers
- Handheld
- Neck & Shoulder
- Others
By Application
- Commercial
- Residential
Major Players in the Global Massage Equipment Market
The key players studied in the global massage equipment market are Beurer (Germany), Casada Health and Beauty Ltd (UK), Healthmate International, LLC (US), HoMedics (US), JSB Wellness (India), OMRON Corporation (Japan), OSIM International Pte. Ltd. (Singapore), Panasonic (FFL Brands) (US), Prospera Corp (US), and RoboTouch (India).
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Reasons to buy Massage Equipment Market Report:
• Develop comprehensive understanding of market landscape – industry structure, value-chain, key players, trends, drivers, and challenges
• Drive revenue and market-entry strategy by gaining insights into which segments and geographies are largest and likely to grow fastest
• Formulate sales and marketing strategies by gaining understanding of competitors, their positioning, and strengths & weaknesses
• Develop business and M&A strategies through understanding of latest trends and emerging players in the market
• Refine your business plans by understanding impact of disruptions such as Covid-19 and Russia-Ukraine conflict on the market
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