Rising Influence of Digital Platforms: Key Driver of Beauty Facial Mask Market
- Over the years, the convenience of access and low cost delivery has become an increasingly important aspect for beauty brands. Nearly 80% of beauty/skincare consumers are referring to digital platforms throughout their shopping journey, owing to the weighted priority given to convenience over exclusivity. Digital platforms have embraced several convenience aspects such as intuitive website layouts and easy-to-navigate stores, and impromptu product recommendations, which in response have enabled simplified decision making. This ease of decision-making provided by digital platforms is having a substantial impact on the facial mask market.
- Furthermore, technological advancements in the facial mask industry has enabled brands to gain a massive consumer base. The Introduction of technologies such as Artificial Intelligence (AI) and 3D printing has aided industry players to provide their customers with new experiences, which in response has significantly improved customer engagement, brand loyalty, and satisfaction.
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Usage of Non-biodegradable Packaging of Products: Key Restraint of Global Market
- Although marketers encourage the use of organic and natural products, they face major challenges in terms of designing and manufacturing sustainable and eco-friendly product packaging. Majority of beauty facial mask products available in the market come with single use plastic packaging. This presents the biggest challenge to beauty facial mask manufacturers. A study by one of the major beauty and personal care products brands found that more than 4 million people across the globe did not recycle their beauty products, as it was inconvenient for them.