The mattifiers market experienced a compound annual growth rate (CAGR) of 3.1% between 2018 and 2022. In the year 2023, the market achieved a valuation of US$ 382.1 million and is projected to exhibit a CAGR of 5.5% to reach a substantial value of US$ 581.2 million by 2033.
The mattifiers market has witnessed steady growth driven by the increasing demand for products that cater to various skin types and concerns. These products have gained popularity among individuals with oily or combination skin, as they offer a solution to control excess sebum production and maintain a matte appearance. Additionally, the rise of beauty-conscious consumers and the influence of social media have contributed to the market’s expansion.
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One of the notable trends in the market is the growing interest in natural and organic mattifiers, as consumers become more eco-conscious and prioritize clean beauty products. Manufacturers are incorporating natural ingredients such as clay, charcoal, and botanical extracts into their formulations, appealing to health and environmentally-conscious consumers.
Market Opportunity:
The mattifiers market presents numerous opportunities for growth. Firstly, the increasing awareness of skincare and beauty routines is expected to fuel demand for these products. Many consumers are seeking solutions to address specific skin concerns, such as oiliness, leading to a broader consumer base for mattifiers.
Moreover, the emergence of innovative product formulations, including powder, gel, and spray mattifiers, provides companies with the chance to diversify their product portfolios and cater to a wider audience. The market can also tap into the male skincare segment, which is experiencing growth, as more men incorporate mattifiers into their grooming routines.
Market Challenges:
Despite the promising opportunities, the mattifiers market faces several challenges. One key challenge is the presence of counterfeit or subpar products in the market, which can damage consumer trust. Manufacturers need to maintain quality control and clearly communicate the benefits of their products to overcome this issue.
Another challenge is the competition from multi-functional beauty products, such as BB creams and tinted moisturizers, which offer not only oil control but also additional skincare and cosmetic benefits. To stay relevant, mattifier manufacturers must continue to innovate and improve their formulations.
Key Players:
- BASF SE
- Imerys
- Dow
- DAITO KASEI KOGYO CO., LTD.
- Evonik
- Forecast Chemicals
Competitive Landscape:
In July 2022, BASF introduced the biopolymer known as “Verdessence RiceTouch.” This innovative product possesses the ability to effectively absorb oils, making it an excellent choice for regulating shine and imparting a mattifying effect on the skin. Derived entirely from rice, this 100% bio-based mattifier offers a natural alternative to synthetic counterparts commonly found in personal care product formulations.
Segmentation of Mattifiers Industry Research
- By Product Type:
- Synthetic
- Natural
- By Particle Size:
- < 25 µm
- < 50 µm
- By Form:
- Powder
- Gel
- By Application:
- Skin Care
- Hair Care
- Oral care
- Cosmetics
- Others
- By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and Oceania
- Middle East & Africa
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