Health & Wellness Boost: With the ‘health & wellness’ wave influencing consumer choices, textured butter is emerging as a rich source of essential vitamins A, D, and E. The nutritional value combined with its unique manufacturing process positions it as an attractive alternative to conventional butter. This surge in health-consciousness is driving the demand for premiumized, high-quality ingredients, benefiting the textured butter landscape.
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Premiumization Trend: The food sector is experiencing a shift towards premiumization and a preference for quality ingredients. Consumers, once focused on low-fat options, are now embracing high-fat products. Textured butter, with its improved texture stability and nutritional benefits, aligns with this trend. Food & beverage manufacturers, accounting for 56% of global textured butter sales in 2018, are increasingly incorporating it into their products to meet consumer demands for superior quality.
European Growth and Artisanal Partnerships: Europe, particularly the European Union (EU), holds a substantial share (38%) in the global textured butter market. The rise of the bakery industry in Europe presents a lucrative opportunity, and market players are strategically partnering with local artisanal bakeries to capitalize on this trend. Additionally, the emphasis on health-conscious consumers in Europe is driving manufacturers to enhance the nutritional value and taste of textured butter.