The Revival of Millets: Unveiling Key Trends, Drivers, and Major Players in the Market

Millets Market : Millets, once considered traditional or minor crops, are making a remarkable comeback in the global market, driven by their nutritional value, climate resilience, and increasing consumer awareness of their health benefits. These small-seeded grains, such as sorghum, pearl millet, finger millet, and others, have gained attention as a sustainable and nutritious alternative to conventional grains.

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Key Trends in the Millets Market

  1. Rising Demand for Nutrient-Dense Foods: Millets are gaining popularity due to their rich nutritional profile, including high fiber, protein, antioxidants, and essential minerals, aligning with the growing trend towards healthier and nutrient-dense foods.
  2. Gluten-Free and Allergen-Friendly Properties: Millets are inherently gluten-free, making them an attractive option for consumers with gluten sensitivities or allergies, contributing to their increased adoption in various diets.
  3. Sustainable and Climate-Resilient Crops: Millets are known for their ability to thrive in diverse climatic conditions with minimal water requirements, making them a sustainable option in regions prone to drought or erratic rainfall.
  4. Diversification in Culinary Usage: The versatility of millets allows for diverse culinary applications, including flour for baked goods, whole grains for salads, and as a base for porridge or pilaf, contributing to their popularity in modern cuisines.

Key Drivers Fueling Market Growth

  1. Health and Wellness Consciousness: Increased awareness of the health benefits associated with millets, such as aiding in weight management, controlling diabetes, and improving digestion, is driving consumer interest in incorporating millets into their diets.
  2. Growing Demand for Gluten-Free Products: As the prevalence of gluten-related disorders rises, there’s a surge in demand for gluten-free alternatives like millets, fostering their use in various food products and diets.
  3. Sustainable Agriculture and Food Security: Millets play a vital role in sustainable agriculture due to their low water and input requirements, contributing to food security and resilience against climate change-related challenges.
  4. Government Initiatives and Promotion: Various government initiatives and programs promoting the cultivation and consumption of millets for their nutritional benefits are propelling market growth in several regions globally.

Key Players in the Millets Market

  1. ITC Limited: Known for its “ITC Master Chef” range, offering millet-based products such as flour, flakes, and ready-to-cook meals, promoting healthy eating options.
  2. 24 Mantra Organic: Renowned for its organic millet offerings, including various millet grains, flour, and millet-based snacks, targeting health-conscious consumers.
  3. Ancient Harvest: Specializing in gluten-free products, Ancient Harvest offers millet-based pastas, grains, and flour for consumers seeking alternative and nutritious options.
  4. Organic India: Recognized for its organic millet products, including millet-based cereals, rice, and flours, emphasizing sustainable and healthy living.
  5. Bajra World: Focusing on pearl millet products, Bajra World offers a range of millet-based items, contributing to the revival of traditional grains in modern diets.

The millets market is experiencing a resurgence driven by consumer interest in healthier, sustainable, and gluten-free alternatives. As the demand for nutrient-dense foods grows and agricultural practices shift towards sustainability, millets are expected to continue their upward trajectory, offering a versatile and nutritious option in the global food market.

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