Sourdough Market Is Driven By Increasing Demand For A More Health, Taste, Convenience, And Sustainability | Lesaffre Group , Philibert , Alpha Baking

Sourdough is a type of bread that is made from a fermented dough starter. The starter is a combination of flour and water that has been allowed to ferment and develop a sour taste. The dough is made by mixing the starter with additional flour, water, and salt. The dough is then left to rise, allowing the natural yeast and bacteria to work their magic. After the dough has risen, it is shaped into loaves and baked.

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Key Trends

One of the key trends in sourdough technology is the use of natural, wild yeast starters. A wild yeast starter is a culture of wild yeast, which is created by allowing wild yeast to grow in a mixture of flour and water. This starter is then used to leaven breads and other baked goods. The use of natural, wild yeast starters allows for a greater variety of flavors to be developed in the finished product, and it also produces a more flavorful, longer-lasting product.

Another key trend in sourdough technology is the use of different types of grains and flours. Traditionally, breads made with sourdough starters were made with wheat flour. However, in recent years, bakers have started to experiment with different types of grains and flours, such as spelt, rye, buckwheat, and even alternative flours like quinoa or oat. This allows for a much greater variety of flavors and textures to be developed in the final product.

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Key Drivers

The key drivers of the sourdough market are health, taste, convenience, and sustainability.

  • Sourdough bread is healthier than other types of bread because of its slow fermentation process. This process helps to break down the gluten in the bread, making it easier to digest. The beneficial bacteria and enzymes produced during fermentation also aid in digestion. Additionally, sourdough bread is lower in sugar than other types of bread, making it a healthier option for those watching their sugar intake.
  • Sourdough bread has a unique flavor and texture that sets it apart from other breads. Its tangy flavor comes from the lactic acid produced during fermentation, and its chewy texture is the result of the long fermentation process. Many people find sourdough bread more flavorful than other types of bread, making it a popular choice for those looking for a unique taste.
  • Sourdough bread is easy to make and requires minimal effort. The starter culture can be made ahead of time and stored in the refrigerator for up to two weeks. This allows you to make fresh bread whenever you want without having to start from scratch each time. Additionally, sourdough bread can be frozen for up to two months, making it a great option for those who want to make a large batch and save some for later.

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Market Segmentation

The market can be segmented by type, ingredients, application and region. By Type, the market can be divided into Type I, Type II, and Type III. By Ingredients, the market can be divided into Wheat, Rye, Oats, Barley, and Others. By Application, the market can be divided into Bread & Buns, Pizza, Cakes, and Others. By region, the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.

key Players

The market includes players such as Puratos Group (BE), Ireks GmbH (DE), Ernst Böcker GmbH & Co. KG (DE), Lesaffre Group (FR), Philibert (FR), Alpha Baking Co. Inc. – (US), Sourdough & Co. (US), Mount Sourdough Co. (US), Pan’Artisan (UK), and Speciality Breads Ltd. (UK)

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