The global health economics & outcomes research (HEOR) services market was valued at USD 1.5 Billion in 2021 and it is anticipated to grow up to USD 3.9 Billion by 2031, at a CAGR of 17.1% during the forecast period.
Health economics & outcomes research (HEOR) services is a discipline that helps to guide healthcare providers to examine and select from multiple treatment options. The convergence of health economics and outcomes research services provide significant data and insights for healthcare decision makers.
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Market Trends and Drivers
Health economics & outcomes research (HEOR) services complement clinical development by helping decision makers as well as healthcare payers to determine services, patient access for specific drugs and reimbursement policies. Surging demand for health economics and outcomes research services by several worldwide reimbursement agencies along with increasingly complex legislative environment will thus, accelerate the overall industry progression.
In addition, several European countries, notably UK and Netherlands have a greater success rate in launching new drugs as these economies are heavily reliant on reimbursement decision of different government agencies. Therefore, surge in the number of clinical trials will boost the demand for health economics & outcomes research (HEOR) services thereby augment industry progression. However, lack of professional healthcare specialists in developing economies may also avert market opportunities over the forecast period.
Market Restraints and Challenges
Lack of professional healthcare specialists in developing economies may also avert market opportunities over the forecast period. One of the key restraints is the lack of standardization in HEOR methodology and reporting. This lack of standardization makes it difficult to compare and contrast the results of different HEOR studies, making it difficult to make informed decisions about which services to use. Additionally, the high cost of HEOR services can be a barrier to entry for some organizations. Finally, the ever-changing healthcare landscape and the need for ever-higher levels of evidence can make it difficult for HEOR teams to keep up with the latest developments.
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Major Players in the Global Health Economics & Outcomes Research (HEOR) Services Market
The key players in the health economics & outcomes research (HEOR) services market Axtria, Cardinal Health, Pharmaceutical Product Development (PPD), Avalon Health Economics, Optum, McKesson, IQVIA, PharmaLex, MEDLIOR, and Icon plc among others.
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