Market Definition
Cloud computing is a type of computing that relies on sharing computing resources instead of having local servers or personal devices to handle applications. Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.
Market Outlook
In the past decade, cloud computing has become an increasingly popular option for businesses and individuals alike. The appeal is clear: cloud-based services are typically more affordable and easier to scale than on-premises solutions, and they offer users the ability to access their data and applications from anywhere in the world. Here are the key trends in cloud computing industry:
- The rise of hybrid cloud: A hybrid cloud is a mix of on-premises and cloud-based infrastructure and services. In the past, businesses that wanted to use the cloud had to choose between public cloud providers, such as Amazon Web Services (AWS) or Microsoft Azure, and private cloud solutions, which are usually more expensive and difficult to set up. However, hybrid cloud has emerged as a popular compromise, giving businesses the best of both worlds. With hybrid cloud, businesses can keep sensitive data on-premises while taking advantage of the cost savings and flexibility of the public cloud for less critical workloads.
- The growth of containerization: Containerization is a method of packaging applications so that they can be run in isolated environments, such as on a public or private cloud. This approach has several advantages over traditional virtualization, including improved portability and greater resource efficiency.
There are various key drivers of cloud computing market which are as follows:
- Increased adoption of cloud services by small and medium enterprises (SMEs): Small and medium enterprises (SMEs) are increasingly adopting cloud services due to the numerous benefits offered by cloud computing such as reduced costs, scalability, and flexibility.
- Growing demand for cloud-based applications and services: There is a growing demand for cloud-based applications and services such as cloud-based email, storage, and collaboration tools. This is due to the benefits offered by cloud computing such as pay-as-you-go pricing, on-demand scalability, and improved collaboration.
One of the key challenges is the lack of standardization. There is no one-size-fits-all solution in the cloud computing market, which can make it difficult for customers to compare and select the right service provider. Furthermore, the lack of standardization can also lead to compatibility issues between different cloud platforms.
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Research Objectives
- Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
- Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
- Identify factors influencing market growth and challenges, opportunities, drivers and restraints
- Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
- Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
- Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
- To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
- Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The Cloud Computing Market is segmented into Service Model, Deployment Model, Organization Size, Vertical, and Region. Based on Service Model, the Cloud Computing Market is segmented into Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). Based on Deployment Model, the market is segmented into Public Cloud, Private Cloud, and Hybrid Cloud. Based on Organization Size, the market is bifurcated into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Vertical the market is segmented into BFSI, IT and Telecommunications, Government and Public Sector, Retail and Consumer Goods, Manufacturing, Healthcare and Life Sciences, and Others. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
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Major Players
Some of the key players of Cloud Computing Market are Amazon AWS (US), Google Cloud (US), Microsoft Azure (US), IBM Cloud (US), Oracle Cloud (US), Alibaba Cloud (China), Rackspace (US), Salesforce (US), Workday (US) and Zoho (India).
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Research Scope
- Scope – Highlights, Trends, Insights. Attractiveness, Forecast
- Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
- Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape- Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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