Market Definition
The popular cosmetic dental technique of teeth whitening is a successful method for removing surface stains from teeth. Both essential and non-essential whitening are included. While non-vital whitening is done on teeth without living nerves, vital whitening is done on teeth that have live nerves. Too much coffee, fizzy drinks, and sugary foods and drinks cause teeth to become stained. These stains can be removed using teeth-whitening products like whitening toothpaste, whitening gel & strips, whitening light devices, and whitening pens.
Market Outlook
The global teeth whitening market was valued at USD 6645 million in 2021 and it is anticipated to grow further till USD 10126 million by 2031, at a CAGR of 4.3% during the forecast period.
People all over the world are now more aware of the importance of dental and oral health due to an increased focus on personal hygiene and physical attractiveness. The perception of white teeth as an attractive physical appearance attribute is anticipated to increase consumer focus on appearances and drive sales of teeth whitening solutions. To broaden their range of use and boost their capacity for generating cash, tooth whitening strip manufacturers have introduced sensitive teeth strips. Shipments of teeth whitening strips are anticipated to increase in the next years as a result of rising cosmetic dentistry demand and the expansion of over-the-counter bleaching options.
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Research Objectives
- Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
- Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
- Identify factors influencing market growth and challenges, opportunities, drivers and restraints
- Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
- Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
- Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
- To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
- Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Global Teeth Whitening Market Segmental Overview
The report analyses the global teeth whitening market based on the product, distribution channel, and region.
Global Teeth Whitening Market by Product
Based on the product, it is segmented into whitening toothpaste, whitening gels & strips, light teeth whitening device, and others. The whitening toothpaste segment is anticipated to dominate the market during the forecast period. Due to their low cost and the presence of major manufacturers like P&G and Colgate Palmolive in the market, whitening toothpaste accounted for the biggest market share. Additionally, active charcoal toothpaste has been developed, which is highly absorbent and efficient in eliminating dental stains. However, since whitening toothpaste only includes a small amount of hydrogen peroxide, teeth only become two times as white as before.
Global Teeth Whitening Market by Distribution Channel
Based on the distribution channel, it is segmented into online, and offline. The offline segment is anticipated to dominate the market during the forecast period. Because they are primarily distributed through offline channels like retail stores, goods like whitening toothpaste and strips have a large market share. However, sales made through the web network are expanding incredibly quickly—six times faster. The availability of whitening goods through internet channels has increased, according to companies like Colgate and P&G. Colgate’s eCommerce sales grew by 26% globally in 2019 and grew significantly in North America. Online retailers also provide a selection of goods at reasonable costs. Their popularity is growing as a result. Colgate built its own Online Acceleration centre in the UK in 2019 to further boost its online channel. that creates digital material for the business.
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Major Players in the Global Teeth Whitening Market
The report analyses the various key players such as Brodie & Stone, Church & Dwight Co. Inc., Colgate-Palmolive Company, Dr. Fresh LLC, GlaxoSmithKline PLC, GLO Science, Henkel AG & Co. KGaA, Johnson & Johnson, Unilever, Proctor & Gamble, GoSmile LLC, Ultradent Products Inc., and REMBRANDT among others.
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Research Scope
- Scope – Highlights, Trends, Insights. Attractiveness, Forecast
- Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
- Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis.
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