Market Definition
An electronic shelf label (ESL) is a digital price tag that is used to display the price of an item in a retail store. ESLs are typically affixed to shelves or hung from racks and can be updated electronically, eliminating the need for store employees to manually change prices. ESLs can also be used to display other information about an item, such as its stock level, description, or special offers.
ESLs offer several benefits over traditional paper price tags. They can be updated instantly and remotely, which can save time and labor costs. ESLs can also help to prevent pricing errors, which can lead to lost sales and customer frustration. In addition, ESLs can provide real-time information to shoppers, which can help them make informed purchase decisions.
Market Outlook
There are several key trends in Electronic Shelf Label technology. One is the move towards more energy-efficient labels. This is being driven by the need to reduce energy consumption and costs, as well as by regulations in some countries. Another trend is the development of labels that can be read by smartphones and other devices. This is driven by the need for retailers to provide more information to consumers and to make shopping more convenient. Finally, there is a trend towards labels that are more interactive and provide more information to shoppers. This is driven by the need to engage shoppers more effectively and to provide them with more information about products.
The key drivers of the electronic shelf label market include the need for real-time pricing, the need for accurate pricing, and the need for better inventory management. Real-time pricing is important because it allows retailers to immediately update prices in response to changes in the market. This is especially important for retailers who sell products that are sensitive to changes in the market, such as commodities. Accurate pricing is also important because it allows retailers to avoid overcharging or undercharging customers. Better inventory management is another key driver of the electronic shelf label market because it allows retailers to more accurately track inventory levels and to make better decisions about when to order new products.
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Research Objectives
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The electronic shelf label market has been segmented into type, technology, end-use industry, and region. Based on the type, the electronic shelf label market is bifurcated into LCD based and E-Paper based. On the basis of technology, the market is bifurcated into vendor facing technology and customer facing technology. Based on end-use industry, the market is segmented into hyper markets, non-food retail stores, specialty store, and others. Region-wise the market is analyzed across North America, Europe, Asia Pacific and the Rest of the World.
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Major Players
Some of the key players of electronic shelf label market are Pricer AB (Sweden), SES-imagotag (France), Opticon Sensors Europe B.V (Netherlands), Cest Co., Ltd (South Korea), TroniTAG GmbH (Germany), Retail Solutions Pro DBA (US), Solum ESL (Germany), M2COMM (Taiwan), Teraoka Seiko Co., Ltd (Japan), and E Ink Holdings Inc. (Taiwan).
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Research Scope
• Scope – Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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