Market Definition
Mobile CRM is a type of customer relationship management (CRM) software that is designed for use on mobile devices, such as smartphones and tablets. Mobile CRM apps typically have many of the same features as traditional CRM software, such as the ability to track and manage customer relationships, sales opportunities, and marketing campaigns. However, mobile CRM apps are designed to be used on the go, which means they are often more streamlined and user-friendly than their desktop counterparts.
Mobile CRM apps can be used by salespeople to track their interactions with customers, manage their sales pipeline, and access customer information while they are away from their desks. They can also be used by customer service reps to view customer records, resolve issues, and track customer satisfaction. And, mobile CRM apps can be used by marketing teams to track the results of their campaigns and measure customer engagement.
Market Outlook
There are several key trends in Mobile CRM technology.
One is the increasing use of mobile devices to access CRM systems. This is due to the increasing popularity of smartphones and tablets, as well as the increasing number of businesses that are using cloud-based CRM systems.
Another trend is the increasing use of voice recognition and natural language processing to interact with CRM systems. This is due to the increasing accuracy of these technologies, as well as the fact that they allow users to interact with CRM systems using their voice.
Finally, there is an increasing trend towards the use of location-based services to provide information to users about nearby customers or prospects.
There are a few key drivers of the mobile CRM market which include the following:
The increasing popularity of smartphones and tablets: The increasing popularity of smartphones and tablets has been a key driver of the mobile CRM market.
The need for real-time access to customer data: Another key driver of the mobile CRM market is the need for real-time access to customer data.
The increasing number of small and medium businesses: Another key driver of the mobile CRM market is the increasing number of small and medium businesses.
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Research Objectives
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The mobile CRM market is segmented by enterprise size, end-user, and region. By enterprise size, the market is classified into large enterprises, and small and medium enterprises. Based on the end-user, it is bifurcated into BFSI, telecom, healthcare, retail, manufacturing, and others. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.
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Major Players
The global mobile CRM market includes players such as IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Amdocs, Infor, Pegasystems Inc., Zoho Corporation Pvt. Ltd., SugarCRM, and others.
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Research Scope
• Scope – Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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