Mobile Value Added Services (VAS) are additional services that can be accessed by mobile phone users beyond the standard voice and text messaging services. These services include things like mobile gaming, mobile banking, mobile music, and mobile TV.
VAS providers typically develop and deploy these services in partnership with mobile network operators (MNOs). MNOs promote and sell the services to their subscribers, while VAS providers handle the technical aspects of delivering the service.
VAS can be a great way for MNOs to differentiate their offerings and generate additional revenue. For subscribers, VAS can provide a more engaging and convenient mobile experience.
However, VAS can also be complex and costly to develop and deploy. Therefore, it is important for MNOs to carefully consider which VAS to offer and how to best market and sell them to their subscribers.
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Key Trends
There are several key trends in Mobile Value Added Services (VAS) technology. Perhaps the most important trend is the move away from traditional SMS-based VAS to more data-driven VAS. This is being driven by the increasing availability of high-speed mobile data networks and the declining cost of data.
Another key trend is the increasing use of artificial intelligence (AI) and machine learning to power VAS. This is being used to personalize services and content for users, as well as to provide more targeted advertising.
Another trend is the increasing use of mobile VAS for social good. This includes using VAS to provide information and services to people in developing countries, as well as using VAS to help with disaster relief and other humanitarian efforts.
Finally, there is a trend towards more open, platform-based VAS. This is being driven by the rise of new VAS providers that are not tied to a specific mobile operator. These new providers are often able to offer more innovative and flexible VAS solutions than the traditional operators.
Key Drivers
The key drivers of the Mobile Value Added Services (VAS) market are the growing demand for mobile data services, the increasing number of smartphone users, and the need for operators to differentiate their services in a highly competitive market.
The demand for mobile data services is driven by the increasing use of smartphones and tablets, which are used for a variety of activities such as browsing the internet, accessing social media, and streaming video. The number of smartphone users is increasing globally, due to the falling prices of devices and the availability of affordable data plans. In addition, the use of mobile apps is growing, as they offer a convenient way to access a variety of services on the go.
The need for operators to differentiate their services is driven by the increasing competition in the mobile market. Operators are looking for ways to stand out from the crowd and offer value-added services that appeal to their customers.
The mobile value-added services market is expected to grow at a compound annual growth rate of 9.6% from 2016 to 2021, to reach a value of $62.4 billion.
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Research Objectives
- Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
- Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
- Identify factors influencing market growth and challenges, opportunities, drivers and restraints
- Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
- Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
- Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
- To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
- Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The mobile value added services (VAS) market can be segmented by solution, end user, vertical, and region. By solution, the market can be divided into short messaging services (sms), multimedia messaging services (mms), location-based services, mobile email & im, mobile money, mobile advertising, mobile infotainment, and others. By end-user, the market can be divided into SME’s, large enterprises. By vertical, the market can be divided into media and entertainment, healthcare, education, retail, government, and telecom and it. By region, the market is divided into North America, Europe, Asia Pacific, and the Rest of the World.
Key Players
The mobile value added services (VAS) includes players such as Beeline(US), DU United Arab Emirates(UAE), mobily(SA), MTN Group Limited(ZA), Oman Telecommunications Company(OM), Ooredoo Q.S.C.(QA), ZTE Corporation(CN), Orange S.A.(FR), STC(SA), Vodafone Idea Limited(IN).
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Research Scope
- Scope – Highlights, Trends, Insights. Attractiveness, Forecast
- Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
- Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis.
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