Soft touch polyurethane coatings are a type of coating that is applied to a substrate to create a soft, velvety texture. These coatings are often used on products that require a high level of grip, such as tools, medical devices, and automotive parts.
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Key Trends
One of the key trends in soft touch polyurethane coatings technology is the development of water-based formulations. This is in response to the growing demand for more environmentally-friendly products. Water-based formulations are typically more durable and have better abrasion resistance than traditional solvent-based formulations. Another trend is the development of clear coatings. Clear coatings provide a high-gloss finish and can be used to protect underlying surfaces from scratches and other damage.
Key Drivers
Some of the key drivers of the soft touch polyurethane coatings market include an increase in the demand for luxury and premium vehicles, and the growing automotive industry in the Asia Pacific. The luxury and premium vehicle segment is expected to grow at the highest CAGR during the forecast period. The increase in the number of women in the workforce and the rise in disposable incomes are some of the factors that are expected to drive the growth of the luxury and premium vehicle segment.
The automotive industry in the Asia Pacific is expected to grow at a rapid pace during the forecast period. The growing economies in the region, such as China and India, are expected to drive the growth of the automotive industry. The increase in the number of vehicle sales in the region is expected to fuel the demand for soft touch polyurethane coatings.
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Research Objectives
- Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
- Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
- Identify factors influencing market growth and challenges, opportunities, drivers and restraints
- Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
- Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
- Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
- To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
- Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segments
The Soft Touch Polyurethane Coatings Market is segmented on the base type, product types, end-user industry, and region. Based on base type, the market is divided into water based and solvent based. On the basis of product types, it is segmented into 2K and UV. Based on the end-user industry, the market is classified into transport and automotive, electrical & electronics, wood & furniture, and others. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Soft Touch Polyurethane Coatings Market report includes players such as Aexcel Coatings, Axalta Coatings Systems, Akzo Nobel N.V., Jotun AS, PPG Industries Ltd., Rust-Oleum – RPM International Inc., Sokan New Materials, The Sherwin Williams Company, BASF S.E., Allnex, and others.
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Research Scope
- Scope – Highlights, Trends, Insights. Attractiveness, Forecast
- Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
- Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis.
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