Market Definition:
Out of band authentication is an authentication process that uses a secondary communication channel to verify the identity of a user or process. This secondary channel is typically separate from the primary channel used for communication between the user and the system.
Out of band authentication can be used to supplement or replace traditional username and password authentication. For example, out of band authentication can be used to send a one-time code to a user’s mobile phone that the user must enter in addition to their username and password. This ensures that even if a malicious actor knows the user’s username and password, they will not be able to access the account unless they also have access to the user’s mobile phone.
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Market Outlook:
There are several key trends in out-of-band authentication technology. One key trend is the use of biometrics. Biometrics, such as fingerprint scanners and iris scanners, provide a more secure form of authentication than traditional methods, such as passwords.
Another key trend is the use of one-time passwords (OTPs). OTPs are a more secure form of authentication than traditional passwords, as they cannot be reused.
Finally, another key trend is the use of two-factor authentication (2FA). 2FA combines two different authentication factors, such as a password and a biometric, to provide a more secure form of authentication.
Key Drivers
There are several key drivers of the out of band authentication market. The first driver is the increasing need for organizations to protect themselves from cyber attacks. As the number of cyber attacks increases, the need for better authentication methods increases as well. Out of band authentication provides an additional layer of security that can help to prevent cyber attacks.
Another key driver of the out of band authentication market is the increasing use of mobile devices. As more and more people use mobile devices to access sensitive information, the need for better authentication methods that can work across all devices increases. Out of band authentication can provide this type of authentication, making it an attractive option for organizations.
The final key driver of the out of band authentication market is the increasing regulations around data security. As data breaches become more common, organizations are under pressure to implement better authentication methods to protect their data. Out of band authentication can help organizations meet these regulatory requirements.
Restraints & Challenges
The major restraining factor for the growth of this market is the lack of awareness about this technology among the end-users. Also, the high cost of implementation is another challenge for the market growth.
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Research Objectives:
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The Out of Band Authentication Market is segmented into deployment, enterprise size, end-user, and region. By deployment, the market is divided into cloud and on-premise. By enterprise size, the market is bifurcated into SMEs and large enterprise. By end-user, the market is classified into FMCG, healthcare, retail, IT & telecom, and others. By region, the market is classified into North America, Europe, Asia-Pacific and rest of the world.
Key Players
The key players in the Out of Band Authentication Market are Gemalto, CA Technologies, Symantec, Ping Identity, RSA Security, Entrust Datacard EZMCOM, Duo Security, StrikeForce Technologies, Nok Nok Lab, SolidPass, and Protectimus.
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Research Scope:
• Scope – Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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