The global motorcycle ADAS market was valued at US$ 1.2 billion in 2021 and it is anticipated to grow up to US$ 2.6 billion by 2031, at a CAGR of 7.7% during the forecast period.
Advanced driver assistance systems (ADAS) are electronic components in vehicles that provide the driver with an intelligent driving experience. These systems comprise unique sensors such as ultrasonic sensors, image sensors, radar, and others. Deployment of ADAS in vehicles enhances comfort and ensures safety on the road, which is anticipated to be a major trend in the automotive industry. System of motorcycle ADAS includes anti-lock braking system (ABS), adaptive cruise control (ACC), traction control system (TCS), and others.
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Market Drivers and Trends
Motorbikes are the most used conveyance option to travel from one location to another. They let the riders move through constricted spaces, are fast & highly maneuverable, and offer a thrilling experience while traveling on different terrains. Over the years, different kinds of motorcycles such as sport, cruiser, touring, and mopeds have been launched to cater to different customer needs. With an increasing number of cars fitted with advanced navigation, infotainment, telematics, and autonomous technologies, the demand for such bike features is anticipated to increase in the coming years. While a rising number of companies are installing features such as a global positioning system (GPS) and connected bikes, some are developing bikes with ADAS features that are anticipated to offer riders a superior driving experience. By installing state-of-the-art sensor systems and artificial intelligence (AI) technologies, bikes would offer features projected to cater to the requirements of a skilled and untrained rider. Hence, a rise in demand for technologically advanced bikes is expected to propel the growth of the global motorcycle ADAS market.
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Research Objectives
- Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
- Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
- Identify factors influencing market growth and challenges, opportunities, drivers and restraints
- Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
- Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
- Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
- To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
- Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Global Motorcycle ADAS Market Segmentation
By Component
- ECU
- Sensors
- Gear Assitors
- Others
By System
- ABS
- ACC
- TCS
- Others
By Propulsion
- Gasoline
- Electric
Major Players in the Global Motorcycle ADAS Market
The key players studied in the global motorcycle ADAS market are Bajaj Auto Limited (India), Continental AG (Germany), IPG Automotive GmbH (Germany), KTM Sportmotorcycle GmbH (Austria), M-ADAS (Israel), Mechanical Simulation Corporation (US), Robert Bosch GmbH (Germany), Sensata Technologies, Inc. (US), Yamaha Motor Co., Ltd. (Japan), and ZF Friedrichshafen AG (Germany).
COVID-19 Impact
In 2020, the COVID-19 pandemic forced governments across the globe to implement stringent lockdown and ban the import-export of essential raw material items for most of 2020 and a few months in 2021. This led to a sudden decline in the availability of important raw materials for vehicle components. As a result of interrupted supply chains and production schedules caused by the COVID-19 pandemic, aviation production, and sales suffered severely, which, in turn, negatively impacted the market for motorcycle ADAS market in 2020.
However, in 2021 and 2022, the production of automobiles increases globally. Similarly, the manufacturing of motorcycle ADAS rises as per increased vehicle demand. Both these factors have led to positive market growth.
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Research Scope
- Scope – Highlights, Trends, Insights. Attractiveness, Forecast
- Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
- Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis.
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