Market Definition
Stevia is a shrub that is native to South America. The leaves of the stevia plant have been used for centuries by the Guaranà people of Paraguay and Brazil to sweeten teas and medicinal concoctions. The plant was first introduced to Westerners in the early 1900s by Swiss botanist Moises Santiago Bertoni, who was studying the indigenous people of Paraguay. In the 1970s, Japanese chemists isolated the compounds in stevia that are responsible for its sweetness, and the product began to be used as a sugar substitute in Japan. Today, stevia is used as a sugar substitute in a variety of food and beverage products around the world.
Market Outlook
The key trends in Stevia technology are the development of new methods for its cultivation, extraction, and purification. In addition, new uses for Stevia are being explored, such as its use as a natural sweetener in food and beverage products.
The cultivation of Stevia has traditionally been done through manual labor, but new methods are being developed that make use of mechanization and automation. These methods can help to improve the efficiency and yield of Stevia production.
The extraction and purification of Stevia have also been improved through the development of new technologies. These technologies can help to improve the quality of the final product and make it more consistent.
The key drivers of the Stevia market are the increasing demand for natural and zero-calorie sweeteners, and the growing awareness of the health benefits of Stevia. The Stevia market is also driven by the increasing number of health-conscious consumers and the growing preference for plant-based sweeteners.
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Research Objectives
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The Stevia Market is segmented by nature, type, application, and region. By nature, the market is divided into organic stevia and conventional stevia. Based on type, it is bifurcated into liquid extract, powder extract and stevia leaves. On the basis of application, it is classified into dairy food products, bakery products, beverages, packaged food products and dietary supplements. Region-wise the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.
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Major Players
The Stevia Market includes players such as Cargill Incorporated, Ingredion Incorporated, Koninklijke DSM NV, Tate and Lyle Plc., Sunwin Stevia International, Inc., GLG Life Tech Corp., Evolva Holding SA Nemours & Co., Archer Daniels Midland Company, Stevia Nutra Corp. and Pyure Brands LLC.
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Research Scope
• Scope – Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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