Market Definition
Direct-to-consumer genetic testing provides individuals genetic information without involvement of any medical provider or health insurance company. Consumers can send the company their DNA sample and directly receive results. Direct-to-consumer genetic testing promotes awareness of various genetic disorders that helps in making predictions about health, provides data on common traits, and ancestry information among others. DTC genetic testing is easy-to-use, cost-effective, and gives assured results in less time.
Market Outlook
Rising demand for personalized direct-to-consumer genetic testing services will boost the market expansion
Increasing demand for personalized direct-to-consumer genetic tests will promote the market growth as customers are willing to pay for the identification and addressing of specific needs. Surging popularity of pharmacogenetics will also positively promote the direct-to-consumer genetic testing industry statistics. As pharmacogenetics is the well-known example of gene-based personalization, where genetic polymorphisms dictate the selection of medicinal treatment that favors the business momentum. Moreover, the evaluation and regulation of personalized tests are based on consumer’s understanding. The service provider offers descriptive information regarding analytical validity, and clinical validity of the tests that surges its industry demand. These personalised tests are also less expensive than regular genetic screenings. Furthermore, personalised direct-to-consumer genetic test results can be generated fast using easy and noninvasive technologies. These aforementioned factors will accelerate the overall market share.
The key restraints and challenges in Direct-to-Consumer (DTC) Genetic Testing market are lack of awareness and understanding about the tests: A major challenge in the market is the lack of awareness and understanding about the tests among consumers. Limited availability of tests: Another challenge is the limited availability of tests. Currently, there are only a handful of companies offering DTC genetic tests and the number of tests available is also limited. Cost of tests: The cost of DTC genetic tests is another major challenge. The tests are often expensive and not covered by insurance. This makes them unaffordable for many people.
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Research Objectives
- Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
- Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
- Identify factors influencing market growth and challenges, opportunities, drivers and restraints
- Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
- Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
- Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
- To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
- Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
Market Segmentation
The report analyses the global direct-to-consumer (DTC) genetic testing market based on test type, technology, distribution channel, and region.
Global Direct-to-Consumer (DTC) Genetic Testing Market by Test Type
Based on test type, the direct-to-consumer genetic testing market is categorized into ancestry & relationship testing, carrier testing, nutrigenomic testing, predictive testing, and skincare testing. In 2021, the ancestry & relationship testing segment accounted for a considerable market share due to lower costs for genetic ancestry tests, which has increased demand. In addition, interest in ancestry testing has expanded rapidly in affluent countries, notably the United States, which adds to the segmental growth. Ancestry testing, also known as genetic genealogy, allows people to learn about their family history through historical documentation. It provides hints about an individual’s forebears among persons of comparable backgrounds by analysing DNA variants. For instance, FamilyTreeDNA provides Family Finder DNA tests to find DNA matches and find family connections. This also helps in comparing DNA to DNA from archeological dig sites in finding ancestry history. As a result, the ancestry & relationship testing are in higher demand that will further augment the overall market size.
Global Direct-to-Consumer (DTC) Genetic Testing Market by Technology
By technology, the direct-to-consumer genetic testing market is fragmented into whole genome sequencing (WGS), targeted analysis, and single nucleotide polymorphism (SNP) chips. Among them, the whole genome sequencing segment accounted for largest revenue size in 2021. Whole genome sequencing is one of the methods for analyzing entire genomes. This technology provides a high-resolution for genomic selection and helps in identifying chromosomal regions associated with genetic effects on different traits.
In addition, it also captures small and large variants, identifies causative variants, and delivers huge volumes of data in a short period of time. Whole genome sequencing is mainly used for detecting various types of diseases, pharmacogenomics and drug trials, family genetic diseases as well as rare tumor types. Such varied applications foster the demand of whole genome sequencing method. Therefore, the above-mentioned aspects will propel the overall market trends.
Global Direct-to-Consumer (DTC) Genetic Testing Market by Distribution Channel
Based on distribution, the direct-to-consumer genetic testing industry is bifurcated into online platforms and over-the-counter. The online platforms segment is projected to witness significant market share owing to the growing adoption of healthcare applications and rising internet usage. Moreover, online channels allow customers to browse a wide range of a company’s product offerings. As a result, the ease of conducting business through online platforms will drive the industry landscape. Furthermore, companies selling direct-to-consumer genetic testing kits prefer online channels because they allow them to reach a global customer base that contribute towards the market progression.
Geographical Analysis of Global Direct-to-Consumer (DTC) Genetic Testing Market
Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. North America direct-to-consumer (DTC) genetic testing market revenue is poised to grow significant CAGR during the forthcoming years. High regional growth in the U.S. and Canada is attributed to rising public awareness related to direct-to-consumer genetic tests. Moreover, increasing use of internet among residencies in dense regions of the country will positively improve the market expansion. Similarly, streamlined regulatory process in the region will promote the market growth. For instance, Food and Drug Administration streamlines regulations and ensure that tests are analytically and clinically valid without involvement of healthcare mediator. All these factors surge the demand for direct-to-consumer genetic testing.
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Major Players
The key players in the direct-to-consumer (DTC) genetic testing market are 23andMe, Ancestry DNA, Color Genomics Inc., Family Tree DNA, Full Genomes Corporation Inc., Helix OpCo LLC, Identigene LLC, Living DNA Ltd., MyHeritage Ltd., and Prenetics Limited, among others.
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Research Scope
- Scope – Highlights, Trends, Insights. Attractiveness, Forecast
- Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
- Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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