Market Definition
The massage equipment market involves a range of technologies and products designed to provide therapeutic massage treatments. It includes various devices such as massage chairs, handheld massagers, foot massagers, and other related products aimed at relieving muscle tension, improving circulation, and promoting relaxation and overall well-being.
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Market Outlook
Massage equipment refers to devices that deliver therapeutic massage therapy to various parts of the body. These devices are crucial in alleviating muscle tension, enhancing blood circulation, and providing relaxation. They are increasingly being adopted in both residential and commercial settings such as homes, spas, and wellness centers, offering users the convenience of experiencing professional-grade massages in their own space.
One of the factors driving the demand for massage equipment is the rising prevalence of chronic pain and stress-related conditions, as well as the growing awareness of the benefits of massage therapy. With an increasing number of individuals experiencing conditions such as back pain, muscle soreness, and general fatigue, the demand for effective and convenient solutions like massage equipment is rising. Technological advancements in massage devices, such as the integration of AI and smart features, are also propelling market growth by enhancing the user experience and making devices more accessible and efficient.
The market is further driven by the expanding wellness industry and the growing trend of self-care. As people become more health-conscious and prioritize their physical and mental well-being, the adoption of massage equipment is expected to increase. The convenience of at-home massage therapy, combined with the high cost and time constraints associated with professional massage services, is also contributing to the market’s expansion.
However, there are several challenges restraining the growth of the massage equipment market despite the rising demand for these products. High costs of advanced massage equipment and the availability of low-cost alternatives can limit market growth. Additionally, the lack of awareness and skepticism about the effectiveness of these devices in certain regions, particularly in emerging markets, pose challenges to widespread adoption.
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Research Objectives
- Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
- Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
- Identify factors influencing market growth and challenges, opportunities, drivers and restraints
- Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
- Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
- Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
- To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
- Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The report analyses the global massage equipment market based on product type, application, and region.
Global Massage Equipment Market by Product Type
Based on product type, it is segmented into chairs & sofas, back massagers, handheld, neck & shoulder, and others. The chairs & sofas segment is expected to be the largest segment in the massage equipment market in 2021. The segment has the largest market share due to the predominant use of this equipment in shopping malls, residences, airports, and offices. This massage equipment helps in controlling multiple health parameters such as heart rate, blood pressure, cortisol level, and insulin intake, which ultimately reduces stress and offers complete relaxation. The chair’s vibration stimulates the secretion of melatonin, serotonin, and dopamine, which are natural muscle relaxers and help relieve all sorts of stress, including chronic, habitual, acute, and short-term. The use of massage chairs results in ensuring a good night’s sleep, which ultimately reduces cardiovascular health, along with limiting the occurrences of cardiovascular disorders. Due to these factors mentioned above, the chairs & sofas segment is expected to hold a major market share in 2021.
Global Massage Equipment Market by Application
Based on application, it is bifurcated into commercial and residential. The commercial segment is expected to be the largest segment in the massage equipment market in 2021. Massage equipment is mostly deployed in several public places, including railway stations and airports. The service is available to provide the travellers class apart comfort, services, and a memorable experience by relaxing the body, reducing fatigue, and re-energizing the travellers. Similarly, in spas and parlours, the deployment of such massage equipment has become a major strategy to retain customers. Thus, the commercial segment will likely hold a major market share in 2021.
Major Players
The key players studied in the global massage equipment market are Beurer (Germany), Casada Health and Beauty Ltd (UK), Healthmate International, LLC (US), HoMedics (US), JSB Wellness (India), OMRON Corporation (Japan), OSIM International Pte. Ltd. (Singapore), Panasonic (FFL Brands) (US), Prospera Corp (US), and RoboTouch (India).
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Research Scope
- Scope – Highlights, Trends, Insights. Attractiveness, Forecast
- Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
- Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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