An endpoint protection platform (EPP) is a type of security software that helps protect computers and other devices connected to a network from malware and other threats. EPPs can be used to protect both physical and virtual devices, and they typically include features such as antivirus, antispyware, and firewalls. Some EPPs also include other security measures, such as intrusion detection and prevention systems.
Key Trends
There are several key trends in endpoint protection platforms (EPP) technology. One is the move from traditional signature-based detection to more advanced behavior-based detection. This is being driven by the fact that traditional signature-based detection is no longer effective against many of the sophisticated attacks that are being seen today.
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Another key trend is the move to cloud-based EPP solutions. This is being driven by the need for organizations to be able to protect their endpoint devices that are spread out across different locations. Cloud-based EPP solutions provide the ability to centrally manage and protect endpoint devices.
Finally, there is a trend towards the use of artificial intelligence (AI) and machine learning for endpoint protection. This is being driven by the need for EPP solutions to be able to automatically adapt to new threats and protect against them in real-time.
Key Drivers
The following are key drivers of the endpoint protection platforms (EPP) market:
- Increasing need for advanced threat protection: With the increasing number of cyber-attacks and malware threats, organizations are looking for more advanced and comprehensive endpoint protection solutions to protect their critical data and assets.
- Stringent data security and compliance regulations: Data security and compliance regulations (such as HIPAA, PCI DSS, etc.) are becoming more stringent, requiring organizations to implement robust endpoint security solutions to protect their data.
- Growing BYOD and mobile workforce: The Bring Your Own Device (BYOD) trend and the growing mobile workforce are increasing the need for endpoint security solutions that can protect data on a variety of devices.
- Increasing adoption of cloud-based solutions: Cloud-based endpoint protection solutions are becoming more popular due to their flexibility and scalability.
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Research Objectives
- Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
- Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
- Identify factors influencing market growth and challenges, opportunities, drivers and restraints
- Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
- Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
- Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
- To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
- Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The Endpoint Protection Platforms (EPP) Market is segmented by deployment, enterprise size, industry, and region. By deployment, the market is divided into cloud and on-premise. By enterprise size, the market is bifurcated into SMEs and large enterprises. By industry size, the market is classified into government & defense, banking, financial services, IT & telecom, education, and others. By region, the market is classified into North America, Europe, Asia-Pacific and rest of the world.
Key Players
The key players in the Endpoint Protection Platforms (EPP) Market are Palo Alto Networks, Cisco Systems, Fortinet, CrowdStrike, FireEye, F-Secure, McAfee, Microsoft, Check Point Software Technologies and Broadcom.
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Research Scope
- Scope – Highlights, Trends, Insights. Attractiveness, Forecast
- Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
- Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis.
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