Market Definition:
Software asset management (SAM) is a set of business practices that combines software licensing, deployment, tracking, and maintenance to optimize the value and minimize the risk of software assets within an organization. SAM can help organizations save money, reduce software vulnerabilities, and improve compliance with licensing terms and conditions.
An effective SAM program starts with an inventory of the organization’s software assets. This inventory should include all software installed on computers within the organization, as well as any software purchased or leased from third-party vendors. The inventory should be updated regularly to ensure that it remains accurate.
SAM can be a complex undertaking, but there are a number of tools and services available to help organizations manage their software assets. These tools can automate many of the tasks associated with SAM, including inventorying software, tracking license keys, and monitoring software usage.
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Market Outlook:
The key trends in Software Asset Management technology are:
1. The move to cloud-based solutions: As more and more businesses move to the cloud, software asset management solutions are also moving to the cloud. This allows businesses to manage their software assets more effectively and efficiently.
2. The use of artificial intelligence: Artificial intelligence is being used more and more in software asset management solutions. This allows businesses to automate tasks and make better decisions about their software assets.
3. The rise of mobile devices: With the rise of mobile devices, businesses are now able to manage their software assets from anywhere. This gives businesses more flexibility and allows them to be more efficient in their asset management.
4. The need for compliance: With the increase in regulations, businesses need to ensure that their software asset management solutions are compliant. This helps businesses avoid fines and penalties.
Key Drivers
The key drivers of the software asset management market are the need to optimize software spending, the need to improve software license compliance, and the need to reduce software piracy.
Organizations are under pressure to optimize their spending on software, and software asset management is seen as a way to help them do this. In particular, organizations want to avoid overspending on software licenses, and they want to be sure that they are using all the licenses they have purchased.
Compliance is another key driver of the software asset management market. Organizations want to be sure that they are compliant with the licenses they have purchased, and they want to avoid the risks associated with non-compliance.
Finally, reducing software piracy is another key driver of the software asset management market. Organizations want to avoid the legal and financial risks associated with using pirated software, and they want to ensure that they are getting the full value of their software investments.
Restraints & Challenges
The key restraints and challenges in software asset management market are as follows:
1. Lack of standardization: There is no single, universally accepted definition or framework for software asset management. This lack of standardization makes it difficult for organizations to compare and contrast different software asset management solutions, and to assess their own maturity levels.
2. Complexity: The complexity of today’s IT environments makes it difficult to track and manage all the software assets in an organization. This complexity is only compounded by the fact that most organizations use a mix of on-premise and cloud-based software applications.
3. Lack of visibility: Many organizations lack visibility into their software assets, making it difficult to track and manage them effectively. This lack of visibility can lead to compliance risks and can also make it difficult to optimize software spend.
4. Resource constraints: Software asset management can be a resource-intensive process, requiring dedicated staff and tools. Many organizations lack the resources needed to effectively implement and manage a software asset management program.
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Research Objectives:
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Key Market Segments
The software asset management market report is bifurcated on the basis of component, deployment mode, organization size, industry vertical, and region. On the basis of component, it is segmented into solutions and services. Based on deployment mode, it is analyzed across on-premises and cloud. By organization size it is categorized into large enterprises and small & medium enterprises. By industry vertical, it is divided into BFSI, IT, telecom, and others. Region-wise, it is studied across North America, Europe, Asia-Pacific, and rest of the World.
Key Market Players
The software asset management market report includes players such as Certero, Aspera Technologies, BMC Software, Symantec, Ivanti, Cherwell Software, CA Technologies Flexera, IBM, Microsoft, and Lansweeper.
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Research Scope:
• Scope – Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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