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Fortified foods are foods that have had nutrients added to them in order to improve their nutritional content. These nutrients can be added in the form of vitamins, minerals, or other substances. Fortified foods are often created in response to specific nutritional deficiencies that are prevalent in a population. For example, foods may be fortified with iron in order to prevent iron deficiency anaemia. Other common fortifications include adding iodine to salt and adding vitamin D to milk.
There are a number of reasons why someone might choose to consume fortified foods. For some people, fortified foods offer a convenient way to increase their intake of certain nutrients. For others, fortified foods may be the only way to obtain certain nutrients, particularly if they have a medical condition that prevents them from absorbing nutrients from food properly. Fortified foods can also be a useful tool for people who are trying to improve their overall nutritional intake.
The nutrients that are added to fortified foods can vary depending on the food and the population that it is being fortified for. However, some of the most common nutrients that are added to fortified foods include vitamins A, C, and D; iron; folic acid; and calcium.
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Key Trends
The growing demand for fortified food products, due to the health benefits associated with them, is the major factor driving the growth of the fortified foods technology market. The increasing awareness about the importance of fortification, especially among the population in developed countries, is another major factor driving the growth of the fortified foods technology market.
The growing demand for functional foods is also driving the growth of the fortified foods technology market. Functional foods are foods that offer health benefits beyond the traditional nutrients they provide. Fortified foods are often used as functional foods as they are enriched with vitamins, minerals, and other nutrients that offer health benefits. The growing demand for functional foods is expected to drive the growth of the fortified foods technology market during the forecast period.
The rising demand for organic food is another key trend in the fortified foods technology market. Organic food is produced without the use of synthetic fertilizers, pesticides, or other chemicals. The growing demand for organic food is expected to drive the growth of the fortified foods technology market during the forecast period.
The increasing demand for processed food is another key trend in the fortified foods technology market. Processed food is often fortified with vitamins, minerals, and other nutrients. The growing demand for processed food is expected to drive the growth of the fortified foods technology market during the forecast period.
Key Drivers
The main drivers of the fortified foods market are the health benefits and the trend of healthy eating. The health benefits of fortified foods include the prevention of certain diseases and the improvement of overall health. The trend of healthy eating is also a driver of the fortified foods market as more people are looking to eat foods that are nutritious and free from harmful chemicals.
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Restraints & Challenges
There are a few key restraints and challenges in the Fortified Foods market. One of the main restraints is the cost of fortifying foods. This can make it difficult for companies to justify the cost of fortifying their products when consumers are already price-sensitive. Additionally, some consumers may be unaware of the benefits of fortified foods or may not trust that the claims made by manufacturers are accurate. This can make it difficult to convince consumers to purchase these products. Additionally, fortified foods may not be available in all regions, making it difficult for consumers to access them.
Market Segments
The Fortified Foods Market is segmented into application, micronutrients, raw materials, and region. By application, the market is categorized into basic food, processed food, and extruded products. By micronutrients, it is classified into vitamins, thiamine (vit B1), riboflavin (vit B2), niacin (vit B3), vitamin B6, and folic acid. By raw materials, it is classified into flours, rice, salt, milk, oil, and others. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Fortified Foods Market report includes players such asKoninklijke DSM NV, Stern-Wywiol Gruppe GmbH & Co. KG, Arla Foods, Nutritional Holdings (Pty) Limited, Dr. Paul Lohmann GmbH KG Chemische Fabrik ,Wright Enrichment Inc., Gastaldi Hermanos, Sinokrot Global, Ufuk Kimya Ilac Sanayi Ve Ticaret Limited Sirketi, and Corbion NV.
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Research Scope
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- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis.
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