Market Definition
Automation testing is the process of testing a software application using automation tools to execute test cases and report the results. Automation tools can either be commercial off-the-shelf (COTS) products or open-source tools. There are many benefits of automation testing, including the ability to execute test cases faster than manual testing, run test cases unattended, reduce the cost of testing, improve test coverage, and enable parallel execution of test cases.
Market Outlook
There are a few key trends in automation testing technology:
- The use of open source tools is on the rise. This is due to the fact that they are typically more affordable than commercial tools, and they offer a wider range of features.
- Cloud-based testing is becoming more popular. This is because it allows for more flexibility and scalability.
- The use of artificial intelligence (AI) and machine learning is increasing. This is because these technologies can help to automate the testing process, making it more efficient.
There are various key drivers for automation testing which include:
- Increased Efficiency: Automation testing can help increase the efficiency of the testing process by automating repetitive and time-consuming tasks. This can free up time for testers to focus on more important tasks.
- Increased Accuracy: Automation testing can help improve the accuracy of test results by reducing human error.
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Research Objectives
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The automation testing market is segmented into endpoint interface, component, and region. By endpoint interface, it is classified into mobile, web, desktop, and others. Based on component, the market is bifurcated into testing type and services. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and Rest of the World.
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Major Players
Some major key players of Automation Testing Market are Tricentis (Austria), Qualitest (England), Cognizant (US), Capgemini (France), Wipro Limited (India), Accenture (Ireland), TCS (India), Microsoft Corporation (US), SmartBear Software (US), and Tech Mahindra Limited (India).
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Research Scope
• Scope – Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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