Sparkling Water Market Growth & Trends
The global sparkling water market size is expected to reach USD 76.95 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 12.6% from 2021 to 2028. Over the past few years, the demand for packaged water has significantly grown across the globe owing to the rising demand for healthy drinking water and the declining availability of fresh, clean, and hygienic water.
Some of the biggest bottled water companies such as Nestlé S.A., The Coca-Cola Company, PepsiCo Inc., and Dr Pepper Snapple Group are promoting healthy water drinking through a number of product launches, including sparkling water. For instance, in March 2020, the Coca-Cola Company launched a new line of the sparkling water under the brand name ‘AHA’ in the U.S. market, which features various flavor infusions to cater to the changing consumer demand.
Sparkling water is often sourced from mineral springs and its effervescence is a result of naturally occurring gases in some cases. Thus, the natural/mineral segment held the largest share of more than 60.0% share in 2020. The flavored caffeinated segment is expected to expand at a significant CAGR over the forecast period.
In March 2020, Caribou Coffee announced the launch of its new line of refreshing Caribou BOUsted Caffeinated Beverages. Caribou BOUsted is a delicious line of sparkling and blended caffeinated water and juice in a variety of fruit flavors and is available across the U.S. Lately, companies in the industry have been strengthening their distribution networks to enhance consumer reach.
Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/sparkling-water-market
Various studies suggested that sparkling water is not as harmful as sodas for dental and bone health. Hence, several consumers consider carbonated water as a healthier alternative to soda and sugary carbonated drinks. Furthermore, over the past few years, an increase in the number of commercial advertisements for bottled water has been playing an important role in boosting brand visibility. These advertisements highlight the quality and hydration benefits of the product, and also emphasize taste and convenience.
Key players of bottled water are launching sparkling water to gain maximum market share. For instance, in February 2021, PepsiCo, Inc. introduced five new caffeinated sparkling water flavors, namely mango passion fruit, blood orange grapefruit, triple berry, blueberry pomegranate, and citrus cherry flavors, under its bubbly brand. These launches are increasing product visibility in the market and are anticipated to boost the market growth over the forecast period.
Sparkling Water Market Report Highlights
- The flavored natural/mineral and caffeinated sparkling water segment is expected to register a faster growth rate during forecast years as compared to the unflavored segment owing to the increasing launch of fruit-flavored drinks
- The online distribution channel is expected to register the fastest growth rate of 13.3% from 2021 to 2028
- North America dominated the market by accounting for over 35.0% in 2020 owing to the high product adoption in the region
- By product, the natural/mineral segment held the largest share of more than 60.0% in 2020
Regional Insights
North America held the largest share of over 35.0% in 2020. The rising consumer preference for healthy alternatives to soft drinks is the major factor driving the segment. Benefits such as improved intake, better digestion, and enhanced bone and heart health are influencing consumers to drink sparkling water. Moreover, the easy availability of this product across distribution channels is anticipated to boost the growth of this segment.
Europe accounted for a significant share in 2020. In Europe, there is a strong demand for sparkling water in several countries, such as Germany, the U.K., Italy, Spain, France, and the Netherlands, where the product is often served with meals in restaurants. In Europe, quick-service restaurants are expanding at a notable growth rate. They have been introducing several new beverages and food items inspired by national as well as international cuisines in order to further their footprint in an increasingly competitive environment. This is foreseen to bode well for the regional market in the coming years.
Sparkling Water Market Segmentation
Grand View Research has segmented the global sparkling water market on the basis of product, distribution channel, and region:
Sparkling Water Product Outlook (Revenue, USD Million, 2016 – 2028)
- Natural/Mineral Sparkling Water
- Flavored
- Unflavored
- Caffeinated Sparkling Water
- Flavored
- Unflavored
Sparkling Water Distribution Channel Outlook (Revenue, USD Million, 2016 – 2028)
- Hypermarket & Supermarket
- Convenience Stores
- Online
- Others
Sparkling Water Regional Outlook (Revenue, USD Million, 2016 – 2028)
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East & Africa
List of Key Players of Sparkling Water Market
- Nestlé
- PepsiCo, Inc.
- National Beverage Corp.
- Talking Rain
- Keurig Dr Pepper Inc.
- The Coca-Cola Company
- Danone S.A.
- SANPELLEGRINO S.P.A
- Clear Cut Phocus
- Caribou Coffee Operating Company, Inc.
- Hiball
- RHODIUS Mineralquellen und Getränke GmbH & Co. KG
- AQUA Carpatica
- Northwest Coffee
- Volay Brands, LLC
- WakeWater Beverage Co.
- Big Watt Cold Beverage Co.
Browse Full Report: https://www.grandviewresearch.com/industry-analysis/sparkling-water-market