Athleisure is a term used to describe clothing that is designed to be worn both for exercise and for everyday activities. The term is used to describe a trend that has emerged in recent years, in which people are increasingly wearing sporty clothing such as yoga pants and sneakers as everyday attire. This trend is driven in part by the increasing popularity of fitness and health, as well as the comfort and practicality of athleisure wear.
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Athleisure wear is typically made from comfortable, breathable fabrics such as cotton or polyester, and is often designed to wick away sweat. This type of clothing is usually loose-fitting and comfortable, making it ideal for both working out and casual wear. While athleisure wear can be worn by people of all ages and sizes, it is particularly popular among millennials.
Market Drivers and Trends
The Athleisure market was valued at US$ 331.0 billion in 2022 and it is anticipated to grow up to US$ 727.5 billion by 2032, at a CAGR of 8.1% during the forecast period.
The burgeoning young population throughout the world’s interest in outdoor sports and recreation has raised the need for a variety of athleisure accessories. One of the key causes influencing this trend may be the rising emphasis on fitness and health consciousness, which is fueling a strong demand for fashionable apparel that is also comfortable. Additionally, a lot of businesses worldwide specialize on certain sports product categories and provide great customer satisfaction top priority. Today, a wide range of businesses provide specialized goods that cater to the preferences and palates of every consumer. They also provide knowledgeable advice to help clients make the right choices. One of the major fashion trends right now, sustainability, is now having a significant impact on the industry. Customers are continuously looking for innovative items made of long-lasting, high-quality, sustainable materials, and many businesses are working to combine fashion with function. Because exercise is becoming such a necessity, the older age group is now more interested in athleisure than ever before. They are focusing on both fashion, especially for ladies, and sports and athleisure apparel. For well-known businesses that operate on a worldwide basis, this will be a tremendous opportunity.
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Research Objectives
- Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
- Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
- Identify factors influencing market growth and challenges, opportunities, drivers and restraints
- Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
- Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
- Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
- To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
- Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Athleisure Market Segmentation
By Product Type
- Yoga Apparels Shirts
- Leggings
- Shorts
- Others
By End User
- Men
- Women
- Children
By Distribution Channel
- Online
- Offline
Major Players in the Athleisure Market
The key players studied in the athleisure market are adidas America, Inc. (US), HanesBrands Inc. (US), LACOSTE USA, Inc. (US), lululemon athletica inc. (US), Nike, Inc. (US), Outerknown, LLC (US), Pangaia Group (UK), Under Armour, Inc. (US), Vuori, Inc. (US), and Wear Pact, LLC (US).
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Research Scope
- Scope – Highlights, Trends, Insights. Attractiveness, Forecast
- Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
- Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
- Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
- Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
- Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis.
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